Economic Analysis of Music Copyright (eBook)
XXII, 174 Seiten
Springer New York (Verlag)
978-1-4419-6318-5 (ISBN)
Chris Anderson's initial `Long Tail' analysis was released in 2004 just as the wave of mergers and acquisitions was sweeping the music publishing and radio industries. Music industry executives began looking for Anderson's 'Long Tail' effect and with it the implied redistribution of royalty income from popular songs to long dormant and forgotten works in their catalogs. These music publishers had hoped to further maximize the value of their copyright assets (lyrics and melody) in their existing music catalogs as the sale of compact disks diminished, and consumers switched their purchasing and listening habits to new digital formats in music technology such as the iPod. This book deals with the measurement of skewness, heavy tails and asymmetry in performance royalty income data in the music industry, an area that has received very little academic attention for various reasons. For example, the pay packages, including signing bonuses, of some `superstars' in the sports world are often announced when they join a team. In the art world, the value of an artist's work is sometimes revealed when the work is sold at auction. The main reason it is difficult to study art and culture from a royalty income perspective is that most of the income data at the individual level is often proprietary, and generally not made publicly available for economic analysis. As a Senior Economist for the American Society of Composers, Authors, and Publishers (ASCAP) using both internal and licensed external proprietary data, the author found that the so-called `superstar effects' are still present in performance royalty income. Success is still concentrated on a relatively few copyright holders or members who can be grouped into `heavy tails' of the empirical income distribution in a departure from Anderson's `long tail' analysis. This book is divided into two parts. The first part is a general introduction to the many supply and demand economic factors that are related to musicperformance royalty payments. The second part is an applied econometrics section that provides modeling and in-depth analysis of income data from a songwriter, music publisher and blanket licensing perspective. In an era of declining income from CD album sales, data collection, mining and analysis are becoming increasingly important in terms of understanding the listening, buying and music use habits of consumers. The economic impact on songwriters, publishers, music listeners, and Performance Rights Organizations (PROs) is discussed and future business models are evaluated. The book will appeal to researchers and students in cultural economics, media and statistics as well as general readers and professionals in the music publishing industry.
Preface 5
Acknowledgment 10
Contents 11
List of Figures 14
List of Tables 15
Part I Economics of Music Copyright 19
1 Economics of Music Copyright: Income, Media, and Performances 20
1.1 Introduction 20
1.2 Motivation for the Study 21
1.3 Economic Model of Performance Rightsand Copyright Holders 23
1.4 Economic Characteristics of Music Production 26
1.5 Brief Overview of Performing Rights Organizations 31
1.6 Music Licensing 32
1.6.1 Performance Rights Licensing 35
1.6.2 Mechanical Rights Licensing 35
1.6.3 Synchronization Licensing 39
References 41
2 Economic Analysis of Music Copyright: Music Users 42
2.1 Introduction 42
2.2 Media Industry Advertising Revenue 42
2.3 Music Users: Radio, Broadcast, Cable Television, and Internet 45
2.3.1 Radio 45
2.3.2 Internet Radio 53
2.3.3 HD Radio 55
2.3.4 Satellite Radio 56
2.3.5 Radio Royalty Payments Controversy 58
2.4 Broadcast, Cable, and Satellite Television 63
2.5 Internet Media 65
2.6 General Licensing and Other Types of Music Users 67
2.7 Performance Census and Sample Surveys 68
2.8 Performances and Airplay 69
2.9 Selected Types of Performances and Airplay 71
2.10 Performances or Airplay Data Collection: Radio and Internet 72
2.11 Performances or Airplay Data Collection: Television 76
2.12 Computing Royalty Payments for Writers and Publishers 78
2.13 Foreign Royalties Collection 79
References 81
3 Economic Analysis of Music Copyright: Music Publishers 82
3.1 Introduction 82
3.2 Structure of the Music Publishing Industry 85
3.3 Sources of Income for the Music Publisher 87
3.4 Restructuring and Bypassing the Record Label 87
References 96
4 Economic Analysis of Music Copyright: Songwritersand Composers 97
4.1 Introduction 97
4.2 Impact of the Internet on Songwriting 98
4.3 Two Types of Songwriters and Composers 100
4.3.1 Non-performing Songwriter 100
4.3.2 Performing Songwriter 101
4.4 Division of Labor Among Composers, Songwriters,and Lyricists 102
4.5 Song Title Registration 104
4.6 Music Genre 106
References 108
Part II Econometric Analysis 109
5 Theory Review 110
5.1 Introduction 110
5.2 Skew Distributions and Their Probability Density Functions 111
5.2.1 The Skew-Normal Distribution 111
5.2.2 The Skew-t Distribution 113
5.2.3 The Log-Skew-Normal Distribution 113
5.2.4 The Log-Skew-t Distribution 114
5.2.5 The Multivariate Skew-Normal Distribution 114
5.3 Model Specifications 115
5.4 Interpretation of Dummy Variables in Semi-logarithmicEquations 116
References 117
6 Estimation of Skewness, Heavy Tails, and Music Success in a Performance Rights Organization 119
6.1 Introduction 119
6.2 Royalty Payments for Songwriters, Composers and, Publishers 121
6.3 Model Specification and Data Description 121
6.4 Estimation Results 122
6.5 Conclusion 131
References 132
7 Economics of Songwriters' Performance Royalty Income: Tenure, Age, and Titles 134
7.1 Introduction 134
7.2 Profile of a Non-performing Songwriter 135
7.3 Model Specification and Data Description 140
7.4 Estimation Results 142
7.5 Conclusion 145
References 147
8 Economics of Radio Blanket License: Format, Region, and Market Size 148
8.1 Introduction 148
8.2 Radio Blanket License 149
8.3 Survey of Radio Performances 150
8.4 Model Specification and Data Description 151
8.5 Estimation Results 153
8.6 Airplay Analysis 157
8.7 Conclusion 160
References 161
9 Concluding Remarks 162
9.1 Music Users: Radio, Television, and Internet 162
9.2 Music Creators: Composers, Songwriters, and Music Publishers 163
9.3 Performance and Mechanical Royalty Income 166
9.4 Bypassing the PRO: Impact of Direct or Source Licensing 167
9.5 New Business Models 168
9.6 Legislation and Competing Agendas 168
9.7 Econometric Models 169
References 171
Appendix 172
Author Index 181
Subject Index 183
Erscheint lt. Verlag | 16.7.2010 |
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Zusatzinfo | XXII, 174 p. |
Verlagsort | New York |
Sprache | englisch |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
Sozialwissenschaften ► Politik / Verwaltung | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
Wirtschaft ► Volkswirtschaftslehre ► Wirtschaftspolitik | |
Schlagworte | Compact Disc • Copyright • Digital Radio • EMI Group • long tail • Music copyright • Music Industry • Royalties • Skew theory |
ISBN-10 | 1-4419-6318-9 / 1441963189 |
ISBN-13 | 978-1-4419-6318-5 / 9781441963185 |
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