Successful Local Broadcast Sales

Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales.

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Author Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales.

For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging.

Successful Local Broadcast Sales gives you the tools you need to:



get appointments
write great proposals and presentations
sell against other media like newspapers and the Internet
overcome rate resistance
close sales without alienating their clients
create genius creative without being a creative genius
calculate ROI for the client’s advertising dollar
land long-term contracts with local businesses
negotiate more effectively

Honest, practical, and accessible, Successful Local Broadcast Sales is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.