Promoting Nonprofit Organizations
A Reputation Management Approach
Seiten
2013
Routledge (Verlag)
978-0-415-89927-7 (ISBN)
Routledge (Verlag)
978-0-415-89927-7 (ISBN)
Promoting Nonprofit Organizations guides the reader in developing and implementing a public relations strategy to enhance a nonprofit’s reputation. Offering a highly practical approach, this is a great resource for students in public relations and nonprofit management courses, and for professionals seeking to enhance the success of their nonprofit organization.
Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.
This book:
Discusses why public relations and reputation management go hand-in-hand with marketing efforts
Offers a step-by-step guide to develop a public relations strategy
Considers the importance of nonprofit sustainable citizenship
Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship
Guides the reader in developing a reputation approach to crisis communication management
Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.
Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.
This book:
Discusses why public relations and reputation management go hand-in-hand with marketing efforts
Offers a step-by-step guide to develop a public relations strategy
Considers the importance of nonprofit sustainable citizenship
Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship
Guides the reader in developing a reputation approach to crisis communication management
Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.
Ruth Ellen Kinzey, MA, is a reputation strategist with more than 35 years of communication experience in the corporate and consulting arenas. She also is founder and president of The Kinzey Company, a firm that develops comprehensive communication strategies. She has taught communication at the University of North Carolina - Charlotte, and authored the book Using Public Relations Strategies to Promote Your Nonprofit Organization.
@contents:Introduction 1. Welcome to the Not-for-Profit World 2. Strategic Communication Planning 3. Sustainable Citizenship 4. Crisis Communication 5. Cause-Related Marketing 6. The Art of Connectivity 7. Creating Nonprofit Engagement
Erscheint lt. Verlag | 15.5.2013 |
---|---|
Zusatzinfo | 10 Tables, black and white; 9 Line drawings, black and white |
Verlagsort | London |
Sprache | englisch |
Maße | 152 x 229 mm |
Gewicht | 340 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
Wirtschaft ► Volkswirtschaftslehre | |
ISBN-10 | 0-415-89927-3 / 0415899273 |
ISBN-13 | 978-0-415-89927-7 / 9780415899277 |
Zustand | Neuware |
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