Fashion Journalism - Julie Bradford

Fashion Journalism

(Autor)

Buch | Softcover
266 Seiten
2014
Routledge (Verlag)
978-0-415-68661-7 (ISBN)
47,35 inkl. MwSt
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Fashion Journalism presents a comprehensive overview of how fashion journalism operates and how to report on fashion. Encompassing skills for print and online media, the book includes many case studies and interviews with fashion journalists working for newspapers, magazines, broadcasting and websites, as well as with stylists, PR executives, photographers and bloggers. The first hand explanations of these roles and practical tips and advice are accompanied by analysis of examples from their work.


The business of fashion and fashion PR is explained for the trainee journalist, offering practical guidance on how to report effectively on fashion – from sources and research to writing and layout., with chapter including suggested exercises and further reading.


Covering a broad range of subject areas, from law and ethics and using social media to fashion theory and reporting the catwalk, this text offers everything a student or trainee needs to know to excel in fashion journalism.

Julie Bradford is Programme Leader for BA Fashion Journalism at University of Sunderland, UK.

1. Working in fashion journalism  2. Ways in to fashion journalism  3. Fashion media and audiences  4. The fashion industry  5. Ideas, sources and interviewing  6. Writing fashion news and features  7. Reporting the catwalk  8. Reporting the trends  9. Styling  10. Photography and video for online  11. Fashion blogging and social media  12. Fashion journalism and PR Carole Watson  13. Law and ethics Carole Watson  Glossary

Zusatzinfo 15 Halftones, black and white
Verlagsort London
Sprache englisch
Maße 156 x 234 mm
Gewicht 431 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Journalistik
ISBN-10 0-415-68661-X / 041568661X
ISBN-13 978-0-415-68661-7 / 9780415686617
Zustand Neuware
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