Guerrilla Advertising 2
Laurence King Publishing (Verlag)
978-1-85669-747-7 (ISBN)
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Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products.
Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; and street buskers launching a new Oasis album in New York.
Over 60 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Manoeuvres, Site-specific and Multi-fronted Attacks.
Gavin Lucas lives in London and is Senior Writer at the leading communication arts journal and blog Creative Review. He is the author of Guerrilla Advertising (2006) and Badge Button Pin (2007), both published by Laurence King, and has contributed features and reviews to magazines including Wonderland, Plastique and Le Cool.
Street Propaganda Big Bush (Singapore)/Bike Clock (Philippines)/Cuttin' Up (USA, Altanta)/Donkey Kong Scaffold (Germany)/Drooling Dog (Germany)/Give Barcelona A Roof (Spain)/Glide Pig (USA, New York)/Global Downturn (UK)/Guerrilla Advertising Japanese edition (Japan)/Liverpool Wall (UK)/Noisy World (UK, Italy, Germany, Belgium)/Shade (India)/Summer Madness (Australia)/Swimmer / Photo Booth (UK, London)/The Clocks (France)/The Grand Tour (UK, London)/Toilet Paper Roll (Germany)/Trillion Dollar Billboard (Zimbabwe/South Africa)/True Evidence Of War (Sweden) Sneaky Manoeuvres AC/DC Rocks The Office (USA)/Date Rape Umbrella (UK)/Heathrow The Book (UK)/Ketchup (New Zealand)/Nothing (Ireland)/Somers Town (UK)/Sun Kills (Switzerland)/Landmine Stickers (Germany)/Whopper Sacrifice (USA)/Lump (Dubai) Stunts Anti Car Airport Coach (Sweden)/Cratefan (South Africa)/Earth Hour (Australia)/Illiterit (China)/Impossible Goalkeeper (Germany)/Impossible Huddle (Germany)/Man Trapped In Pint Glass (UK)/Oasis Dig Out Your Soul - In The Streets (USA, New York)/Oliver Kahn Bridge (Germany)/Soap (New Zealand)/The Fun Theory x2: Piano Staircase & The World's Deepest Bin (Sweden)/Up Up and Away! (UK)/Woman In A Suitcase (Germany) Site Specific Media Blood Traces (Italy)/Check Them (Macedonia)/Football Fresco (Germany)/Have Any Books Lying Around? (USA, South Carolina)/Hendrick's Gin (UK)/Lego Digital Box (Germany)/Lungs (UK)/Nokia's Regent Street Christmas Lights (UK, London)/Park Bench (UK)/RSPCA Roasting Tin (UK)/StreetMuseum (UK, London)/Take The Night Bus (Netherlands)/VW Shadow Poster (Germany)/What Do We Have To Do To Get Your Attention (USA, San Francisco)/Wrong Working Environment (Germany) Multi-fronted Attack Dance (UK, London)/Simpsonize Me (USA)/Let's Colour (UK)
| Erscheint lt. Verlag | 5.9.2011 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 230 x 300 mm |
| Gewicht | 1100 g |
| Themenwelt | Sozialwissenschaften ► Politik / Verwaltung |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-85669-747-9 / 1856697479 |
| ISBN-13 | 978-1-85669-747-7 / 9781856697477 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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