The Routledge Handbook of Multimodal Analysis -

The Routledge Handbook of Multimodal Analysis

Carey Jewitt (Herausgeber)

Buch | Softcover
368 Seiten
2011
Routledge (Verlag)
978-0-415-66777-7 (ISBN)
73,55 inkl. MwSt
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The Handbook offers a theoretical and methodological tool kit to support multimodal research including: chapters on key concepts, methodological issues, key factors, a range of theoretical approaches, multimodal case studies and an extensive glossary.
Multimodality is an innovative approach to representation, communication and interaction which looks beyond language to investigate the multitude of ways we communicate: through images, sound and music to gestures, body posture and the use of space.

The Routledge Handbook of Multimodal Analysis is the first comprehensive ‘research tool kit’ for multimodal analysis, with 22 chapters written by leading figures in the field on a wide range of theoretical and methodological issues. It clarifies terms and concepts, synthesizes the key literature with in-depth exploration and illustrative analysis, and tackles challenging methodological issues.

The Handbook includes chapters on key factors for Multimodality such as technology, culture, notions of identity and macro issues such as literacy policy. The handbook takes a broad look at multimodality and engages with how a variety of other theoretical approaches have looked at multimodal communication and representation, including visual studies, anthropology, conversation analysis, socio-cultural theory, socio-linguistics and new literacy studies.

Detailed multimodal analysis case studies are also included, along with an extensive glossary of key terms, to support those new to multimodality and allow those already engaged in multimodal research to explore the fundamentals further.

The Routledge Handbook of Multimodal Analysis is essential reading for undergraduate and postgraduate students as well as researchers involved in the study of multimodal communication.

Carey Jewitt

1. Introduction: What is Multimodality? Carey Jewitt 2. Multimodal Data Collection and Transcription Rosie Flewit and Regine Hampel 3. What is Mode? Gunther Kress 4. Materiality and Meaning: A Social Semiotic Approach Theo van Leeuwen 5. Multimodality and Language: A Retrospective and Prospective View Ron Scollon and Suzie Wong Scollon 6. Modal Density and Modal Configurations Sigrid Norris 7. Transduction and Transformation Pippa Stein 8. Multimodality, Identity, and Time Jay Lemke 9. Technology and Sites of Display Rodney Jones 10. Historical Changes in Semiotic Signs Kay O’Halloran 11. Conceptions of Literacy Len Unsworth 12. Culture and Multimodality Kevin Leander

Erscheint lt. Verlag 27.1.2011
Zusatzinfo 1 Tables, black and white; 84 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 174 x 246 mm
Gewicht 670 g
Themenwelt Geisteswissenschaften Sprach- / Literaturwissenschaft Anglistik / Amerikanistik
Geisteswissenschaften Sprach- / Literaturwissenschaft Literaturwissenschaft
Geisteswissenschaften Sprach- / Literaturwissenschaft Sprachwissenschaft
Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
ISBN-10 0-415-66777-1 / 0415667771
ISBN-13 978-0-415-66777-7 / 9780415667777
Zustand Neuware
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