The Routledge Companion to Identity and Consumption

Ayalla A. Ruvio is Assistant Professor of Marketing at the Fox School of Business at Temple University, USA. Her research focuses on issues such as consumers’ self-identity, materialism and consumers’ need for uniqueness. Her published work has received extensive media attention worldwide, including the TODAY show, Good Morning America, Time magazine, The New York Times, The Atlantic, CNN, and The Daily Telegraph Russell W. Belk is Kraft Professor of Marketing at Schulich School of Business, York University, Canada. He is past president of the International Association of Marketing and Development and is a fellow and past president in the Association for Consumer Research. He has over 500 publications involving the meanings of possessions, collecting, extended self, sharing, materialism, and global consumer culture

Identity and Consumption: Preface Part I: What is the Self in the Context of Consumption? Section A: Conceptions of the Self within Consumption 1. Culture and the Self: Implications for Consumer Behaviour 2. The Symbiosis Model of Identity Augmentation: Self-Expansion and Self-Extension as Distinct Strategies 3. The Dialogical Consumer Self Section B: Emotions and the Self 4. The Emotional Self 5. Beloved Material Possessions: Ends or Means? 6. Overweight and Emotional Identity Projects 7. Self Disgust Section C: Extending the Self into Possessions 8. Extended Self in a Digital Age 9. We Are What We Buy? 10. Exploring Cultural Differences in the Extended Self Section D: Stigma, Sacrifice and Self 11. Stigma, Identity and Consumption 12. (Re) Enacting Motherhood: Self-sacrifice and Abnegation in the Kitchen 13. Masculine Self-Presentation Part II: The Dynamic Self: Transformation, Change, Support and Control Section A: Self-Transformation 14. Conflicting Selves and the Role of Possessions: A Process View of Transgenders' Self-Identity Conflict 15. Self-Transformation and AIDS Poster Children 16. Cosmetic Surgery and Self-Transformation Section B: Life Cycle and Self-Change 17. Adolescent Consumption and the Pursuit of ‘Cool’ 18. Self-Brand Connections in Children: Development from Childhood to Adolescence 19. Aging and Consumption Section C: Self-Esteem, and Self-Support 20. Existential Insecurity and the Self 21. Compensatory Consumption 22. Self-Threats and Consumption Section D: Controlling the Self 23. Self-Control and Spending 24. Culture and Self-Regulation: The Influence of Self-Construal on Impulsive Consumption 25. Reminders of Money Change the Self-Concept Part III: Social and Cultural Aspects of Self and Consumption Section A: Other vs. Self in Consumers’ Behavior 26. Social Influence and The Self 27. Shared Possessions/Shared Self 28. That is So Not Me: Dissociating from Undesired Consumer Identities Section B: Family, Community and Self 29. Self-Extension, Brand Community and User Innovation 30. Mother Possessing Daughter: Dual Roles of Extended Self 31. Family Stuff: Materiality and Identity Section C: Culture and Self 32. Death Style and the Ideal Self 33. Social Branding and the Mythic Re-Invention of Ethnic Identity 34. The Global Self 35. Constructing ‘Masculine’ Identities: Consuming ‘Feminine’ Practices Part IV: Marketing and the Self Section A: Brands and Self-Identity 36. Brand Relationships and Self 37. The Brand is "Me": Exploring the Effect Of Self-Brand Connections on Processing Brand Information as Self-Information 38. When Does Identity Salience Prime Approach and Avoidance?: A Balance-Contiguity Model Section B: Advertising, Media, and Self 39. Media Image Effects on the Self 40. Explicit and Implicit Sexual Orientation, Homoerotic Imagery in Advertising and Health