The Designer's Guide to Logos

The Designers' Guide to Logos is a practical step-by-step guide to creativity that not only provides helpful advice for those just starting out, but also contains valuable insights for experienced designers who want to improve their logo-designing skills.

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Logos are an intricate component of any organisation's visual communications, putting good logo designers in high demand. Designing a logo is a crucial skill set for any graphic designer and can become a niche speciality. It is an endeavour that all graphic designers will encounter at some point in their careers, and it is often the gateway into a profession for amateurs. The Designer's Guide to Logos is a practical step-by-step guide to creativity that not only provides helpful advice for those just starting out, but also contains valuable insights for experienced designers who want to improve their logo-designing skills. Packed full of information on all the essentials including putting together a creative brief, conducting research, working closely with clients, creating final deliverable files, and even advice on conducting business, this book has all you need to know to start designing great logos.