SPEAK (with CourseMate with Interactive Video Activities, Audio Studio Tools, InfoTrac 1-Semester, Speech Builder Express Printed Access Card)

Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills. Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press. Deanna D. Sellnow, Ph.D., is a Professor of Strategic Communication and Assistant Director in the Nicholson School of Communication at the University of Central Florida, where she also is chair of the Department of Communication and conducts faculty development workshops on instructional communication pedagogy. Her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. Published in regional, national and international journals, Dr. Sellnow is editor of the JOURNAL OF COMMUNICATION and co-author of COMMUNICATE!, COMM, SPEAK and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage.

Part 1: ORIENTATION.
1. Foundations of Public Speaking.
2. Developing Confidence through the Speech-Planning Process.
3. Listening and Responding Effectively.
Part 2: PRINCIPLES.
4. Selecting an Appropriate Speech Goal.
5. Adapting to Audiences.
6. Gathering and Evaluating Information.
7. Organizing and Outlining the Speech Body.
8. The Introduction and Conclusion.
9. Presentational Aids.
10. Language and Oral Style.
11. Practicing Delivery.
Part 3: INFORMATIVE AND PERSUASIVE SPEAKING.
12. Informative Speaking.
13. Understanding Persuasive Messages.
14. Persuasive Speaking.
Part 4: ADAPTING TO OTHER OCCASIONS AND FORMATS.
15. Ceremonial Speaking: Speeches for Special Occasions.
16. Developing and Delivering Group Presentations.