Propaganda & Persuasion

Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government′s department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O′Donnell. He is on the boards of several communication and film journals. Victoria O’Donnell is Professor Emerita and former director of the University Honors Program and Professor of Communication at Montana State University–Bozeman. She also taught a seminar in television criticism for the School of Film and Photography at Montana State University. Previously she was the chair of the Department of Speech Communication at Oregon State University and chair of the Department of Communication and Public Address at the University of North Texas. In 1988 she taught for the American Institute of Foreign Studies at the University of London. She received her PhD from the Pennsylvania State University. She has published articles and chapters in a wide range of journals and books on topics concerning persuasion, the social effects of media, women in film and television, British politics, Nazi propaganda, collective memory, cultural studies theory, and science fiction films of the 1950s. She is also the author (with June Kable) of Persuasion: An Interactive-Dependency Approach, Propaganda and Persuasion (with Garth Jowett), Readings in Propaganda and Persuasion: New and Classic Essays (co-edited with Garth Jowett), Television Criticism, and Speech Communication. She made a film, Women, War, and Work: Shaping Space for Productivity in the Shipyards During World War II, for PBS through KUSM Public Television at Montana State University. She has also written television scripts for environmental films and has done voice-overs for several PBS films. She served on editorial boards of several journals. The recipient of numerous research grants, honors, and teaching awards, including being awarded the Honor Professorship at North Texas State University and the Montana State University Alumni Association and Bozeman Chamber of Commerce Award of Excellence, she has been a Danforth Foundation Associate and a Summer Scholar of the National Endowment for the Humanities. She has taught in Germany and has been a visiting lecturer at universities in Denmark, Norway, Sweden, and Wales. She has also served as a private consultant to the U.S. government, a state senator, the tobacco litigation plaintiffs, and many American corporations. She is an active volunteer with Intermountain Therapy Animals, taking her Golden Retriever, Gabriel, to the elementary schools where the children read to the dog in the R.E.A.D. program. She writes children’s stories about Gabriel. She is currently writing a novel about Ireland.  

Preface to the First Edition
Preface to the Second Edition
Preface to the Third Edition
Preface to the Fourth Edition
Preface to the Fifth Edition
Acknowledgments
1. What is Propaganda, and How does it Differ From Persuasion
Propaganda Defined
Jowett and O’Donnell’s Definition of Propaganda
Forms of Propaganda
Subpropaganda/Facilitative Communication
A Model of Propaganda
Propaganda and Persuasion
Rhetorical Background and the Ethics of Persuasion
Propaganda as a Form of Communication
2. Propaganda through the Ages
Ancient Greece and Alexander the Great
Imperial Rome
Propaganda and Religion
The Rise of Christianity
The Crusades
The Reformation and Counter-Reformation
The Emergence of Propaganda
The American Revolution
The French Revolution and Napoleon
Propaganda in the 19th Century: The American Civil War
3. Propaganda Institutionalized
The New Audience
The Emergence of Mass Society
The Emergence of the Propaganda Critique
The New Media
Advertising: The Ubiquitous Propaganda
Propaganda and the Internet: The Power of Rumor
4. Propaganda and Persuasion Examined
The Modern Study of Propaganda and Persuasion
Research in Propaganda and Persuasion
The Influence of the Media
Summary
5. Propaganda and Psychological Warfare
World War I and the Fear of Propaganda
The Interwar Years, 1920 to 1939
World War II
Post–World War II Conflicts
The 1991 Gulf War: Mobilization of World Public Opinion
The Cold War, 1945 to 1998
6. How to Analyze Propaganda
The Ideology and Purposeof the Propaganda Campaign
The Context in Which the Propaganda Occurs
Identification of the Propagandist
The Structure of the Propaganda Organization
The Target Audience
Media Utilization Techniques
Special Techniques to Maximize Effect
Audience Reaction to Various Techniques
Counterpropaganda
Effects and Evaluation
7. Propaganda in Action
Women and War: Work, Housing, and Child Care
Smoking and Health: Corporate Propaganda Versus Public Safety
Big Pharma: Marketing Disease and Drugs
Pundits for Hire: The Pentagon Propaganda Machine
8. How Propaganda Works in Modern Society
A Model of the Process of Propaganda
The Process of Propaganda
Generalizations
References
Author Index
Subject Index
About the Authors