Sport in Korea

Dae Hee Kwak is Associate Professor of Sport Management and Co-Director of the Michigan Center for Sport Management at the University of Michigan, US. His research focuses on sport consumer behavior in various sport-related consumption contexts, and his long-term research goal is to identify how sport consumer behavior is similar/dissimilar with other types of consumer behavior. Dae Hee's current work focuses on how emotion and experiential judgments influence various decisions to consume sport-related products/services.

1. Introduction

Part I: Sport History, Nationalism and Culture

2. Sport in Modern Korea: A Historical Perspective

3. Becoming a Member of the Japanese National Football Team as a Korean: The 1936 Berlin Olympic Trials and Colonial Korea

4. Diplomacy in Play: The Role of Sport in Early Korea-Israel Relations

5. Who’s Afraid of Soccer Fans? The Double-Edged Sword of South Korea’s Sports Nationalism

6. Unsung Players on the Frontline: An Examination of Sport Journalists in the Korean Press

7. A Philosophical Problem of the Korean Church’s Missiological Use of Sports

Part II: Sport Development, Business and Policy

8. Changes in Habitual Attending in Korean Baseball Games

9. In Anticipation of Korean Curt Flood: Comparative Analysis of Antitrust and Labor Law

Implications on Korean Professional Baseball League

10. Substitution between Soccer and Baseball in South Korea

11. Issues in League Design and Growth: What to Do When One City Dominates the Sports Scene

12. Corporate Social Responsibility Strategies for Korean Professional Sport Leagues

13. The Impact of Mega-Sporting Events on Host Country Image and Brand Perception: The Case of the 2011 Daegu IAAF Championships

14. Value-Based Taekwondo: Future Directions for Business and Education

15. Epilogue