The Contribution of Political Marketing in the re-election of President Gbagbo during the 2010 Presidential Elactions in Ivory Coast

Essay from the year 2009 in the subject Politics - International Politics - Region: Africa, grade: A, ( Atlantic International University ), language: English, abstract: This Essay examines how Political Marketing was used by American political leaders to keep political power as long as possible. We tried to apply the same rules to some African political leaders: the example of President Gbagbo who needs political Marketing to save his power.