Student Workbook to Accompany Crisis Communications
Routledge (Verlag)
978-0-415-88177-7 (ISBN)
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No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
Kathleen Fearn-Banks (A.B.D. Ed.D. in Instructional Technology, USC; M.S, Journalism, UCLA) is associate professor in the School of Communications at the University of Washington. Her research is primarily in crisis communications. Prior to her academic career, she spent 25 years as a feature writer at the Los Angeles Times and a news-writer, producer, and reporter for a Los Angeles network affiliated television station. She also headed nationwide publicity campaigns for NBC Television Network series, specials, and movies. She was vice-president of development and public relations for the Neighbors of Watts, an entertainment industry non-profit which raised funds for daycare centers in underprivileged areas of Los Angeles.
Chapter 1 Crisis Communications Today
Chapter 2: Crisis Communications Theory
Chapter 3: Communications to Prevent a Crisis
Chapter 4: Communications When the Crisis Strikes
Chapter 5: Social Media and Crisis Communications—
Chapter 6: Rumors and Cybercrises
Chapter 7: Textbook Cases
Case: Johnson & Johnson and the Tylenol Murders
Case: Exxon and the Valdez Oil Spill
Chapter 8: Culture Crises
Case: Saginaw Valley State University and the Theater Controversy
Case: AIDS in Africa
Case: Texas A&M University
Chapter 9: Environmental Crises
Case: Häagen Dazs and the Honey Bees.
Chapter 10: Natural Disasters
Case: New Orleans and Hurricane Katrina
Chapter 11: Transportation Crises (two new crises)
Case: Holland America Cruise Lines and Cruise Crises
Case: US Airways and the Emergency Landing in the Potomac
Chapter 12: Product Failure and Product Tampering
Case: Yuhan-Kimberly and Baby’s Wet Wipes
Case: Maple Leaf and the Battle Against Listeria
Case: Wendy’s and the Finger in the Chili
Chapter 13: Death and Injury Crises
Case: Columbine High School and the Shooting Tragedy
Case: Metro Transit: Driver Shot, Bus Flies Over a Bridge
Chapter 14 Individuals In Crisis
Chapter 15 The Crisis Communications Plan
| Erscheint lt. Verlag | 31.1.2011 |
|---|---|
| Zusatzinfo | 2 Tables, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 216 x 279 mm |
| Gewicht | 318 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-415-88177-3 / 0415881773 |
| ISBN-13 | 978-0-415-88177-7 / 9780415881777 |
| Zustand | Neuware |
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