The Great Reset

Like the Great Depression and the Long Depression before it, experts have viewed prolonged economic downturns as crises. This title argues that we should instead see the recession as an opportunity to create entirely different ways of working and living - and the various economic practices that are sustainable.

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Like the Great Depression and the Long Depression before it, experts have viewed prolonged economic downturns as crises. In "The Great Reset", bestselling author Richard Florida argues that we should instead see the recent recession as an opportunity to create entirely new ways of working and living - and new economic practices that are more sustainable than current systems. Studying successful examples from the past, Florida surmises that for a reset to work, it must move beyond the limited realm of companies, business models, innovations, even public policies. It must be a rethinking of our very way of life in which we recreate and redefine the geography of capitalism. Combining academic research, real life vignettes, and historical examples, Florida identifies the four major pillars of the reset, explaining how each will lead to transformation, opportunity, and new prosperity, including: flexible housing; new and faster public transportation; more affordable consumption bundles such as food and energy; and, new jobs, industries, and sources of innovation.
Going beyond economics and social geography, "The Great Reset" provides a new framework for understanding the roots of new growth, details the essential actions for recovery; shows the often-overlooked importance of place; and, paints a picture of what our new lives could soon look like.