Communication Theory

Peter J. Schulz is Professor for Sign and Communication Theories and Health Communication at the School of Communication Sciences at the University of Lugano. He also is the director of the Institute of Communication and Health, also at the University of Lugano. He currently holds several research grants from the Swiss National Science Foundation. His main research interests are in the field of doctor-patient communication, in particular in knowledge translation, in risk communication as well as in communication theories. Among his publications are E. Steins Theorie der Person (Alber Verlag, Freiburg, M nchen, 1994), Introduction into Anthropology (State University Novosibirsk, 1996), Freundschaft und Selbstliebe bei Platon und Aristoteles (Alber Verlag, Freiburg, M nchen 2002), Geschichte und Vorgeschichte der modernen Subjektivität, with Reto L. Fetz and Roland Hagenb chle (2 vol. Berlin: de Gruyter, 1998), Manipulation and Ideologies in the 20th century, together with Louis de Saussure (John Benjamins, 2005). He also is the author of more than 80 journal articles and book chapters.

VOLUME I: THE PROCESSING OF COMMUNICATION ON THE INTRA-INDIVIDUAL LEVEL
General Approaches
Symbolic Interaction: An approach to human communication - Herbert Blumer
Narration as a Human Communication Paradigm: The case of public moral argument - Walter R. Fisher
Ideology and Communication Theory - Stuart Hall
The Model of Language as Organon (A) - B hler Karl
Pragma-Dialectical Theory of Argumentation - Frans van Eemeren
Framing: Toward clarification of a fractured paradigm - Robert M. Entman
Focussing On The Message
A Cognitive Approach to Human Communication: An action assembly theory - John O. Greene
The Logic of Message Design: Individual differences in reasoning about communication - Barbara O′Keefe
An Approach to the Study of Communicative Acts - Theodore M. Newcomb
Focussing On The Recipient
Attitudes and Cognitive Organization - Fritz Heider
The Principle of Congruity in the Prediction of Attitude Change - Charles E. Osgood and Percy H. Tannenbaum
Actions and Attitudes: The theory of cognitive dissonance - Joel Cooper, Robert Mirabile, and Steven Scher
Attribution and Communication - Alan L. Sillars
Social Judgement Theory - Donald Granberg
Focussing On The Effects
An Overview of Persuability Research - Carl I. Hovland and Irving L. Janis
The Framing of Decisions and the Psychology of Choice - Amos Tversky and Daniel Kahneman
VOLUME II: COMMUNICATION BETWEEN PEOPLE
Focussing On The Communicator
Communicating Under Uncertainty - Charles R. Berger
The Diffusion of an Innovation among Physicians - James Coleman, Elihu Katz and Herbert Menzel
Notes on a Natural History of Fads - Rolf Meyersohn and Elihu Katz
Prognosis versus Diagnosis. Two different categories underlying doctor-patient consultation - Peter Schulz
Focussing On The Message
Reciprocal Concessions Procedure for Inducing Compliance: The door-in-the-face technique - Robert B. Cialdini, Joyce E. Vincent, Stephen K. Lewis, José Catalan, Diane Wheeler and Betty Lee Darby
Compliance Without Pressure: The foot-in-the-door technique - Jonathan L. Freedman and Scott C. Fraser
The Contribution of Speech Act Theory to the Analysis of Conversation: How pre-sequences work - Francois Cooren
Relationships as Dialogues - Leslie A. Baxter
Focussing On The Recipient
To Think or Not To Think: Exploring two routes to persuasion - Richard E. Petty and John T. Cacioppo, Alan J. Strathman and Joseph R. Priester
The Heuristic-Systematic Model of Social Information Processing - Alexander Todorov, Shelly Chaiken and Marlone D. Henderson
Dimensions of Compliance-Gaining Strategies: A dimensional analysis - Gerald Marwell and David R. Schmitt
Problematic Integration Theory - Austin Babrow
Resistance to Persuasion Conferred by Active and Passive Prior Refutation of the Same and Alternative Counterarguments - William J. McGuire
From Intentions to Actions: A theory of planned behavior - Icek Ajzen
Focussing On The Effects
Nonverbal Expectancy Violations: Model elaboration and application to immediacy behaviors - Judee K. Burgoon and Jerold L. Hale
Dialogical Wisdom, Communicative Practice, and Organizational Life - J. Kevin Barge and Martin Little
Toward a Theory of Family Communication - Ascan F. Koerner and Mary Anne Fitzpatrick
Interpersonal Effects in Computer-Mediated Interaction: A relational perspective - Joseph B. Walther
VOLUME III: COMMUNICATION IN ORGANIZATIONS AND GROUP
Focussing On The Communicator
The Two-Step Flow of Communication: An up-to-date report on an hypothesis - Elihu Katz
The Influentials: Back to the concept of opinion leaders? - Gabriel Weimann
Structuration Theory as an Ontology for Communication Research - Stephen P. Banks and Patricia Riley
The Evolution and Current Status of the Functional perspective on Communication in Decision-Making and Problem-Solving Groups - Dennis Gouran, Randy Hirokawa, Kelly Julian and Geoff Leatham
Focussing On The Message
Notes Towards a Description of Social Representations - Serge Moscovici
Perspectives on Group Argument: A critical review of persuasive arguments theory and an alternative structural view - Renée A. Meyers and David R. Seibold
Critical Theory - Stanley Deetz
The Communicational Basis of Organization: Between the conversation and the text - James R. Taylor, Francois Cooren, Nicole Giroux and Daniel Robichaud
Focussing On The Recipient
Opinion Spirals, Silent and Otherwise: Applying small-group research to public opinion phenomena - Vincent Price and Scott Allen
Collective Mind in Organizations: Heedful interrelating on flight decks - Karl E. Weick and Karlene H. Roberts
The Obstinate Audience: The influence process from the point of view of social communication - Raymond A. Bauer
The Network Level of Analysis - Peter R. Monge
Focussing On The Effects
Gossip and Scandal - Max Gluckman
The Social Identity Theory of Intergroup Behavior - Henri Tajfel and John C. Turner
Communication in Interpersonal Relationships: Social penetration processes - Dalmas A. Taylor and Irwin Altman
Group-Decision Making as a Structurational Process - Marshall Scott Poole, David R. Seibold and Robert D. McPhee
VOLUME IV: MASS COMMUNICATION
Focussing On The Communicator
Objectivity as Strategic Ritual: An examination of Newmen′s notions of objectivity - Gaye Tuchman
Social Control in the Newsroom: A functional analysis - Warren Breed
Focussing On The Message
Up And Down With Ecology - The "Issue-Attention Cycle" - Anthony Downs
International News: Intra and extra media data - Karl Erik Rosengren
Instrumental Actualization: A theory of mediated conflicts - Hans M. Kepplinger, Hans-Bernd Brosius and Joachim F. Staab
Information Theory and Mass Communication - Wilbur Schramm
Theoretical Foundations of Campaigns - William J. McGuire
Focussing On The Recipient
Consensus and Mass Communication - Louis Wirth
The Role of Theory in Uses and Gratifications Studies - Jay G. Blumler
Exposure to Political Content in Newspapers: The impact of cognitive dissonance on readers′ selectivity - Wolfgang Donsbach
The Theory of Public Opinion: The concept of the spiral of silence - Elisabeth Noelle-Neumann
Media Priming Effects: Accessibility, association, and activation - David Domke, Dhavan V. Shah and Daniel B. Wackman
Focussing On The Effects
Communication and Social Change - Bruce H.Westley
Information, Values, and Opinion - John Zaller
Living with Television: The dynamics of the cultivation process - George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli
Mass Communication, Popular Taste, and Organized Social Action - Paul F. Lazarsfeld and Robert K. Merton
Mass Media and Differential Growth in Knowledge - Philipp J. Tichenor, George A. Donohue and Clarice N. Olien
Self-efficacy: Toward a unifying theory of behavioral change - Albert Bandura