Plunkett's Advertising and Branding Industry Almanac

Jack W. Plunkett is CEO & Publisher of Plunkett Research, Ltd., a Houston-based provider of market research and industry information in printed and electronic formats. Plunkett's client list includes 5,000 leading corporations, universities and government agencies worldwide. Plunkett's research products are distributed electronically through subscriptions to its website, www.plunkettresearch.com, and around the globe by major booksellers and news distributors. Jack Plunkett's work has been widely covered by hundreds of magazines, newspapers and broadcast stations, including stories in USA Today and Inc. Magazine. Plunkett is frequently interviewed as an expert source by publications such as Newsweek, The Wall Street Journal. The New York Times and Investor's Business Daily, media outlets such as NPR's Marketplace, ABC, and CBS Marketwatch, as well as local and regional newspapers and national columnists.

PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2009 CONTENTS A Short Advertising & Branding Industry Glossary i Introduction 1 How To Use This Book 3 Chapter 1: Major Trends Affecting the Advertising & Branding Industry 7 1) Introduction to the Advertising and Branding Industry 7 2) Advertising/PR Agency Consolidation and Globalization 10 3) Media Consolidation and Globalization 12 4) Overall Advertising Budgets Are Down, While Online Advertising Slows 12 5) Online Advertising Becomes Targeted, Nears 10% of Total U.S. Advertising Market 13 6) Google Dominates Online Video Advertising 15 7) Last Mile Challenges Tumble; Mass Broadband Markets Emerge 15 8) Television Attempts to Evolve to Face New Challenges 16 9) Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) Go Mass Market 18 10) DVR Market Evolves/Time-Shifting Hurts Advertisers 18 11) TV Over IP-TV Networks, Cable Companies and Web Sites Converge 20 12) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 20 13) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated 21 14) Daily Newspapers Closing/Combining Online with Print and Launching Weekly Specialty Papers 22 15) Billboards Go Digital 24 16) Location-Based Services (LBS) and Mobile Advertising on Cell Phones Grow 24 17) Alternative Media Sometimes Work Wonders/Viral Marketing Grows 25 18) Branding: Private Label Merchandise Gains Ground 26 19) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers 27 20) Hispanic Market Gets Growing Focus 28 21) Ad Market in China Booms 28 Chapter 2: Advertising Industry Statistics 29 Advertising & Branding Industry Overview 30 Top Global Media & Entertainment Companies: 2009 31 Advertising Revenue Outlook, U.S.: 2008 32 National & Local Advertising Growth, U.S.: 2007-2008 33 Estimated Annual U.S. Advertising Expenditures: 2002-2008 34 Advertising Expenditure Percent Changes by Product, U.S.: 2007-2008 35 Annual Television Advertising Expenditures, U.S.: 1970-2007 36 Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2004-2008 37 U.S. Magazine Advertising Revenue & Pages for PIB Measured Magazines: 1960-2008 38 Magazine Advertising Rate Card Reported Revenue by Classification, U.S.: 2007-2008 39 Top 50 Magazine Advertisers, Rate Card Reported Spending: 2008 41 Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2005-2007 42 Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2004-2007 43 Weekly Internet Advertising Statistics by Industry, Company & Genre 44 Worldwide Advertising Revenue: 1990-2008 45 Chapter 3: Advertising & Branding Industry Contacts Addresses, Telephone Numbers and Internet Sites 46 Chapter 4: THE ADVERTISING 400: Who They Are and How They Were Chosen 72 Industry List, With Codes 73 Index of Rankings Within Industry Groups 75 (The firms grouped by industry, and ranked by sales and profits) Alphabetical Index 85 Index of U.S. Headquarters Location by State 88 Index of Non-U.S. Headquarters Location by Country 92 Index by Regions of the U.S. Where the Firms Have Locations 93 Index by Firms with International Operations 103 Individual Profiles on each of THE ADVERTISING 400 106 Additional Indexes Index of Hot Spots for Advancement for Women/Minorities 491 Index by Subsidiaries, Brand Names and Affiliations 493