Case Studies in Entrepreneurship

Marlene M. Reed, D.B.A, Entrepreneur in Residence, Department of Entrepreneurship and Corporate Innovation, Hankamer School of Business, Baylor University and Rochelle R. Brunson, PhD, Clinical Associate Professor for Apparel Merchandising, Department of Human Sciences and Design, Robbins College of Health and Human Sciences, Baylor University, US

Contents: Introduction to Case Studies in Entrepreneurship 1. Beginning with an idea – Warby Parker: revolutionizing the way eyeglasses are sold and social entrepreneurship is carried out 2. Entrepreneurial mindset – WeWork: can a shared space provider survive a recession? 3. Recognizing a good opportunity – White Trash Services: targeting a new market? 4. Planning for the long run – Rakuten: how long can rapid growth be sustained? 5. Securing funding – Kickstarter: creating a platform for crowdfunding dreams 6. Securing funding (continued) – Nightlight Donuts: the trials of a collegiate entrepreneur 7. Developing a new business model – Etsy: will the desire for economic success overwhelm creativity? 8. Assessing the role of the entrepreneur – Revival Restaurant: revitalizing a dormant neighborhood 9. Maintaining a business during a recession – Kleinfeld Bridal: absolutely “yes”! 10. Attaining long-term success – Magnolia and The Silos: sustaining rapid growth 11. Exploring new business – Lily Jade: developing an online apparel business driven by social media 12. Starting a social enterprise – The TLC Rocket Stove: results-based financing through carbon credits 13. The role of a first mover – The Fleet Sheet: seeking sustainability for a first mover 14. Preparing an exit strategy – BCH TeleCommunications: an American ex-patriot deciding when and how to leave the Czech Republic Index