Teaching Entrepreneurship, Volume Two

Edited by Heidi M. Neck, Jeffry A. Timmons Professor of Entrepreneurial Studies, Academic Director, Babson Academy for the Advancement of Global Entrepreneurial Learning, Babson College, Candida G. Brush, Franklin W. Olin Distinguished Chair of Entrepreneurship, Babson College, US and Visiting Adjunct, Nord University, Norway and Dublin City University, Ireland and Patricia G. Greene, Professor Emeritus, Babson College, US

Contents:

1 Introduction to Teaching Entrepreneurship, Volume Two 1
Heidi M. Neck, Candida G. Brush and Patricia G. Greene
2 Are you teaching entrepreneurially? A self-assessment 17
Heidi M. Neck, Candida G. Brush and Patricia G. Greene
3 Exercises to practice play 21
Collaborative art 22
The Babson Airplane Company 28
Puzzles and stories 35
Seated bucket ball 47
Words with frenemies 53
The bake-off playwriting activity 73
Overcoming your fears through art 79
The geometric challenge 85
4 Exercises to practice empathy 91
A day in the life 92
Idea generation – a family affair 98
Successful pitching styles 108
Customer journey mapping 114
AEIOU observation 123
What if I were my own customer? 128
Fumbling in the dark 134
Sylvia Waterston interactive case 141
Investor negotiation 155
Target market buyer personas 170
5 Exercises to practice creation 176
Exploring growth options 177
Creating the future through the UN Sustainable
Development Goals 184
Give–get for resource acquisition 189
Pitching with the 4H Framework 196
Idea board 204
Tell me about . . . an interview role-play for need
identification 210
What should public policy be for entrepreneurs? 218
Hot seat 223
6 Exercises to practice experimentation 231
Building gender acumen as an inclusive entrepreneurial
leadership competence 232
Idea testing using the business model canvas 245
Mindshifts 253
Supply chain innovation to reduce ecological impact 257
The relevance and value of pivoting – which company
would you invest in? 266
Testing small in order to grow big 271
Opportunity evaluation checklist 280
Sweating the small stuff 288
Ideas in motion 300
7 Exercises to practice reflection 306
Envisioning the future 307
Why should I invest in you? 316
Uncertainty and corporate entrepreneurship – the TMRO
(Tomorrow) Framework 321
Looking in – founder identity in new venture creation 332
Babson activity analysis 338
Designing the authentic brand called you 348
The organizational culture design game 359
Five strangers 366
Appendix: exercises categorized by topic 373

Index 377