The EU Expansion -

The EU Expansion

Communicating Shared Sovereignty in the Parliamentary Elections

Professor Lynda Lee Kaid (Herausgeber)

Buch | Softcover
252 Seiten
2007 | New edition
Peter Lang Publishing Inc (Verlag)
978-0-8204-8173-9 (ISBN)
40,50 inkl. MwSt
The EU Expansion analyzes the communication strategies of candidates and parties in the 2004 European Parliamentary elections. These elections marked the first opportunity for the selection of representatives to the enlarged European Parliament. They also provided an important opportunity to study how candidates and parties strike a balance between communicating the need to preserve the sovereignty and culture of their countries with the increasing realization that Europe can only preserve its significance in the world by forging a unified economic and political federation.
Research and analysis from both longstanding EU nations and those entering for the first time are provided. Chapters focus on the background and significance of the elections; the content of the party and candidate communications in representative countries; news media coverage of the elections; the effects of these communications on voters; and the unique perspectives of how the elections were covered and perceived around the world.

Contents: Lynda Lee Kaid: European Parliamentary Elections: Communicating a Shared Vision for Europe – Timothy McLendon: Institutional and Political Development of the EU – Juri Mykkänen: Untying the Social Bond? Webstyle in the Finnish European Campaign – Colleen Connolly-Ahern/Julio César Herrero: Politics and Impression Management in Spanish Advertising – Frank Esser/Christina Holtz-Bacha/Eva-Maria Lessinger: A Low-Key Affair: German Parties’ TV Advertising – Jürgen Maier/Michaela Maier: The Reception of European Election Campaigns and Political Involvement – Wojciech Cwalina/Andrzej Falkowski: Political TV Advertising in Forming Voters’ Attitudes in Poland – Jolán Róka: Strategic Political Communication Implications in Hungary – Jesper Strömbäck/Lars W. Nord: Still a Second-Order Election: Comparing Swedish Media Coverage of the 2004 European Parliamentary Election and the 2002 National Election – Andrew Paul Williams/Lynda Lee Kaid/Kristen D. Landreville/Juliana Fernandes/Hyun Jung Yun/Drew Bagley/Sarah Urriste: The Representation of European Elections in News Media Coverage around the World – Daniela V. Dimitrova/Monica Postelnicu: Coverage of the Election in Candidate Countries: A View from Bulgaria and Romania – Kaye D. Sweetser/Justin D. Martin/Abby Gail LeGrange: Media Reliance and International Perceptions of the EU among Young People – Joan Solsman/Anne Johnston: Newspaper Coverage of Two U.S. and EU Summits – John C. Tedesco/Emiley M. Baker/Ana Constantinescu/Scott Dunn: The EU and the United States on Terrorism: United We Stand?

Reihe/Serie Frontiers in Political Communication ; 10
Frontiers in Political Communication ; 10
Frontiers in Political Communications ; 10
Verlagsort New York
Sprache englisch
Maße 160 x 230 mm
Gewicht 360 g
Themenwelt Kunst / Musik / Theater Theater / Ballett
Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Briefe / Präsentation / Rhetorik
Schulbuch / Wörterbuch
Geisteswissenschaften Sprach- / Literaturwissenschaft Literaturwissenschaft
Sozialwissenschaften Kommunikation / Medien Journalistik
Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Sozialwissenschaften Politik / Verwaltung Politische Theorie
Sozialwissenschaften Politik / Verwaltung Staat / Verwaltung
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 0-8204-8173-4 / 0820481734
ISBN-13 978-0-8204-8173-9 / 9780820481739
Zustand Neuware
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