Proposal Writing

Soraya M. Coley is president of Cal Poly Pomona University. Prior to that, she served as provost and vice president for academic affairs at California State University, Bakersfield, and at Alliant International University, as well as dean of the College of Human Development and Community Service at California State University, Fullerton. She has nearly 30 years of higher education experience and has worked with nonprofits, community-based and civic organizations on program design, evaluation, and grant writing. Cynthia A. Scheinberg is a psychologist (inactive) with 23 years of senior administrative leadership in the nonprofit sector. She has successfully designed, written, obtained, and implemented federal, state, foundation, and local government funding. In addition, she taught program design and proposal writing for 18 years at California State University, Fullerton in the Human Services Department. Now happily retired, she consults on program design, grant writing and compliance issues, and in her free time, enjoys grandchildren and playing clarinet in two community bands.

Foreword by Armand Lauffer
Preface to the Third Edition
Ch 1: An Orientation to Proposal Writing
Definitions
Types of Grant Applications
Components of a Proposal
The Process of Submitting a Proposal
The Difference Between Grants and Contracts
Organizing the Writing
Writing for an Established Organization or a New Organization
Writing Style and Format
Ch 2: Using Technology in Proposal Development
The Role and Use of Search Engines
Review of Funder’s Web Sites
Evaluating Data and Other Information
Electronic Submission of the Proposal
Ch 3: Understanding the Agency, the Community, and the Funder
Understanding the Agency
Understanding the Community
Understanding the Funder
Ch 4: Problem- or Needs-Based Program Development
Understanding the Community Through Data
Understanding Barriers to Service
Program Design and Theoretical Orientations
Conceptualizing Program Ideas
Working with a Collaborative
Sustainability and Institutionalization
Ch 5: Writing the Needs or Problem Statement
Definitions
The Purpose of the Needs/Problem Statement
A Guide to Writing the Needs/Problem Statement
Ch 6: Writing Goals, Objectives and Implementation Plan
Section One: Goals and Objectives
Section Two: Implementation Plan
Ch 7: Writing the Evaluation Plan
The Benefits of Evaluation
Developing an Evaluation Plan
Writing the Evaluation Section
Other Evaluation Considerations
Ch 8: Creating the Budget
Types of Budgets
Budgeting for the First-Time Grant Writer
Other Budgeting Issues
Ch 9: Agency Capability and Finishing Touches
The Agency Capability Statement
Requesting Letters of Support
The Proposal Abstract
The Title and Title Page
The Cover Letter
Frequently Asked Questions (FAQs)
Appendix A: Estimating Time
Appendix B: Funding Resource Information
References and Suggested Readings
About the Authors