Handbook on Digital Corporate Communication

Edited by Vilma Luoma-aho, Professor of Corporate Communication, Jyväskylä University School of Business and Economics (JSBE), Finland and Mark Badham, Senior Lecturer, Leeds Business School, Leeds Beckett University, UK

Contents:

Foreword by Joep Cornelissen xiv
List of cases and/or illustrative examples xvi
1 Introduction to the Handbook on digital corporate communication 1
Mark Badham and Vilma Luoma-aho

PART I DIGITALLY-INFLUENCED CHANGES TO LEGACY FUNCTIONS
2 Digital corporate communication and internal communication 18
Rickard Andersson, Mats Heide and Charlotte Simonsson
3 Digital corporate communication and brand communication 34
John M. T. Balmer
4 Digital corporate communication and media relations 51
Daniel Vogler and Mark Badham
5 Digital corporate communication and corporate reputation 64
Elanor Colleoni, Stefania Romenti and Grazia Murtarelli
6 Digital corporate communication and CSR communication 78
Lina Gomez-Vasquez
7 Digital corporate communication and financial communication and
investor relations 91
Alexander V. Laskin and Christian P. Hoffmann
8 Digital corporate communication and stakeholder relationship management 103
Linjuan Rita Men, Marc Vielledent, Cen April Yue and Alvin Zhou
9 Digital corporate communication and measurement and evaluation 118
Sophia C. Volk and Alexander Buhmann

PART II DIGITALLY-INFLUENCED ISSUES AFFECTING ORGANIZATIONS
10 Digital corporate communication and issues management 135
Laura Illia and Elanor Colleoni
11 Digital corporate communication and activism 152
Maureen Taylor
12 Digital corporate communication and paracrises and AI 165
Timothy Coombs and Sherry Holladay
13 Digital corporate communication and crisis life cycles 179
Augustine Pang and Jerena C. K. Ng
14 Digital corporate communication and complaint management 193
Sabine Einwiller and Wolfgang Weitzl
15 Digital corporate communication and hostile hijacking of organizational crises 208
Sofia Johansson, Howard Nothhaft and Alicia Fjällhed
16 Digital corporate communication and brandjacking and character assassination 222
Sergei A. Samoilenko and Quentin Langley

PART III CORPORATE COMMUNICATION’S ADOPTION OF
DIGITAL TECHNOLOGIES
17 Digital corporate communication and digital transformation of
communication functions and organizations 238
Ansgar Zerfass and Jana Brockhaus
18 Digital corporate communication and social media influencers 253
Nils S. Borchers
19 Digital corporate communication and gamification 266
Jens Seiffert-Brockmann and Ariadne Neureiter
20 Digital corporate communication and artificial intelligence and future roles 281
Alexander Buhmann and Anne Gregory
21 Digital corporate communication and artificial intelligence and
extended intelligence 297
Chris Galloway and Lukasz Swiatek
22 Digital corporate communication and algorithmic leadership and management 311
Polina Feshchenko, Niilo Noponen, Vilma Luoma-aho and Tommi Auvinen
23 Digital corporate communication and visual communication 326
Chiara Valentini and Grazia Murtarelli
24 Digital corporate communication and voice communication 343
Alex Mari, Andreina Mandelli and René Algesheimer

PART IV CORPORATE COMMUNICATION’S RESPONSE TO
DIGITALLY-INFLUENCED EFFECTS IN SOCIETY
25 Digital corporate communication and organizational listening 357
Jim Macnamara
26 Digital corporate communication and the market for big data 371
Gregor Halff and Anne Gregory
27 Digital corporate communication and public diplomacy 384
Jérôme Chariatte and Diana Ingenhoff
28 Digital corporate communication and public sector organizations 400
Hanna Reinikainen and Chiara Valentini
29 Digital corporate communication and co-productive citizen engagement 413
Louis Pierre Philippe Homont, María-José Canel and Vilma Luoma-aho
30 Digital corporate communication and disinformation 426
Mirko Olivieri, Rosa-Maria Mäkelä, Stefania Romenti and Vilma Luoma-aho

PART V FUTURE DIRECTIONS
31 Conclusion: future roles of digital corporate communication 440
Vilma Luoma-aho, Mark Badham and Alina Arti

Index