Language Policy and Planning for the Modern Olympic Games

The series Trends in Applied Linguistics meets the challenges of the rapidly growing field of applied linguistics. In a very broad sense, applied linguistics is understoodby focusing on the application of theoretical linguistics to current problems arising in different contexts of human society. Given the interdisciplinary character of applied linguistics, the series includes cognitive, psycholinguistic, sociolinguistic and educational perspectives. The following topicsare included in the series: Second language acquisition and the acquisition of additional languages Bilingual and multilingual education Language planning and language policy Literacy skills Second/foreign language pedagogy Translation and interpretation Language for specific purposes Discourse analysis Language testing and assessment Child language Language and gender Pragmatics and rhetorics Corpus analysis Critical pedagogies Research methodology in applied linguistics Language and technology

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This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller