Encyclopedia of Public Relations

The two-volume Encyclopedia of Public Relations, contains nearly 450 entries spanning all aspects of the public relations field.



With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia is a must-have for any library with collections in business, management, communication and journalism.

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The two-volume Encyclopedia of Public Relations, arranged alphabetically, contains nearly 450 entries spanning all aspects of the public relations field - from theory and practice to history, including the great, famous and infamous practitioners.



With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, communication and journalism.





It provides students, scholars and educated lay readers with a sound, insightful and appreciative view of what public relations is and does as well as the ethical challenges it must meet to be seen as a positive force in society.





Topics Covered:





-Crisis Communication and Management


-Cyberspace


-Ethics


-Global Public Relations


-Groups


-History


-Jargon


-Management


-Media


-News


-Organizations


-Practitioners


-Relations


-Reports


-Research and Analysis


-Theories and Models





Advisory Board





Elizabeth L Toth, Syracuse University


John Madsen, Rock Island, Illinois


Dean Kruckeberg, University of Northern Iowa


Kirk Hallahan, Colorado State University


Timothy Coombs, Eastern Illinois University


Shannon A Bowen, University of Houston


A A (Betteke) van Ruler, Free University, Amsterdam


Kathleen S Kelly, University of Florida