PowerPoint Slides for Marketing for Hospitality and Tourism, Global Edition
Pearson Education Limited (Hersteller)
978-1-292-36357-8 (ISBN)
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1. Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism
2. Services Marketing Concepts Applied to Marketing for Hospitality and Tourism
3. Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
4. Analyzing the Marketing Environment
5. Managing Customer Information to Gain Customer Insights
6. Consumer Markets and Consumer Buying Behavior
7. Organizational Buyer Behavior
8. Customer-Driven Marketing Strategy: Creating Value for Target Customers
9. Designing and Managing Products and Brands: Building Customer Value
10. Internal Marketing
11. Pricing: Understanding and Capturing Customer Value
12. Distribution Channels Delivering Customer Value
13. Engaging Customers and Communicating Customer Value and Advertising
14. Promoting Products: Public Relations and Sales Promotions
15. Professional Sales
16. Direct, Online, Social Media, and Mobile Marketing
17. Destination Marketing
18. Next Year’s Marketing Plan
| Erscheint lt. Verlag | 30.6.2021 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Themenwelt | Schulbuch / Wörterbuch |
| ISBN-10 | 1-292-36357-6 / 1292363576 |
| ISBN-13 | 978-1-292-36357-8 / 9781292363578 |
| Zustand | Neuware |
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