Public Relations in Practice
Seiten
2019
Oxford University Press Inc (Verlag)
978-0-19-091207-9 (ISBN)
Oxford University Press Inc (Verlag)
978-0-19-091207-9 (ISBN)
Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that take students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR.This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.KEY FEATURESContemporary views and cases give students an insight into real-life, authentic public relations scenariosEach case features a distinct voice from public relations professionals, exploring different perspectives on multiple experiences and asking students to engage in their fieldThoughtful, practical cases across the country provide a variety of professional experiences.
Kate S. Kurtin is Assistant Professor of Communication Studies at California State University, Los Angeles.
Corporate Public Relations Steve KrizmanConsumer/Lifestyle Public Relations Erik PerezInternal Communications in Public Relations Jasmine MyersHealth Communication in Public Relations Christina TrincheroNon-Profit Public Relations Jillian KanterCommunity Relations and Public Relations Jack PflanzGovernment Public Relations Arlene Guzman ToddPublic Affairs in Public Relations Nicole Kuklok-WaldmanCrisis Management in Public Relations Devon NagleEvent Planning and Public Relations Gineen CargoBranding in Public Relations Jacqueline Camacho-RuizPublic Relations Resources Kate S. Kurtin
Erscheinungsdatum | 18.01.2019 |
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Verlagsort | New York |
Sprache | englisch |
Themenwelt | Kunst / Musik / Theater |
Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen | |
Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 0-19-091207-3 / 0190912073 |
ISBN-13 | 978-0-19-091207-9 / 9780190912079 |
Zustand | Neuware |
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