Blogging and Other Social Media

This is a book by several authors who have been brought together by their use of social media. The authors come from a diverse range of backgrounds such as business, academia, law and, of course, new media. The Editors Alex Newson and Deryck Houghton are the authors of IMPACT® , the award winning blog of law firm Freeth Cartwright LLP, Alex Newson has since moved to Shoosmiths. Justin Patten is a Solicitor and Technology Catalyst working at the law firm Human Law, he is author the law blog 'Human Law' which is part of the American Lawyer Media's highly select 'legal blog network'.

Contents: Foreword. Part 1 Blogs: Introduction to blogs; Creating a blog; Writing a blog; Enhancing the blogging experience; Is blogging worthwhile for a business? Part 2 Social Media: Introduction to social media; Professional networks for businesses; Consumer-oriented media; Wikis; Online office applications; Podcasting and videocasting; Social bookmarking and the 'online content democracy'; Forerunners to social media; Social media case studies and conclusions . Part 3 Using Social Media Internally: Social tools inside the enterprise - Lee Bryant; Elements of 'Enterprise 2.0' - Lee Bryant; Social media case studies and conclusions- Lee Bryant. Part 4 Social Media and the Law: The law of social media - Mills and Reeve; Online reputation - Colin Samuels, Alex Newson and Justin Patten; Index.