The World Told and the World Shown

MARÍA CRISTINA ASTORGA is an Associate Professor, Faculty of Humanities, National University of Río Cuarto, Argentina ELISABETH EL REFAIE is a Lecturer in Communication, Centre for Language and Communication Research, Cardiff University, UK CHARLES FORCEVILLE is Associate Professor, Media Studies Department, University of Amsterdam, The Netherlands ANNA HOPEARUOHO, a former student of the Department of English, University of Helsinki, Finland, is currently working for a Finnish company, Wärtsilä Corporation VICTOR LIM FEI is a Research Scholar at the Multimodal Analysis Lab, Interactive Digital Media Institute, National University of Singapore, Singapore ALISON LOVE is an Associate Professor of English Language and Linguistics, National University of Lesotho, Lesotho ARIANNA MAIORANI is a Lecturer in Linguistics at Loughborough University, UK CHRISTIAN MATTHIESSEN is a Chair Professor of Linguistics and Head of the Department of English, Hong Kong Polytechnic University, Hong Kong KAY O'HALLORAN is Director of the Multimodal Analysis Lab, Interactive and Digital Media Institute (IDMI) and Associate Professor, Department of English Language and Literature, National University of Singapore, Singapore GIULIO PAGANI, Department of Linguistics and English Language, Lancaster University, UK MARÍA JESÚS PINAR SANZ is a Lecturer in Linguistics and Discourse analysis, University of Castilla - La Mancha, Spain MAREE STENGLIN is a Lecturer in Literacy and Learning,Faculty of Economics and Business, University of Sydney, Australia SABINE TAN is a Research Scholar in Language Studies, National University of Singapore, Singapore MARTIN THOMAS works at the Centre for Translation Studies at the University of Leeds, UK KATHRYN TUCKWELL is a researcher at the Centre for Language in Social Life, Macquarie University, Australia

List of Illustrations List of Figures List of Tables List of Appendices Notes on Contributors Acknowledgements Introduction; The World Told and The World Shown. Multisemiosis Issues; E.Ventola & A.J.M.Guijarro PART I: MULTIMODAL THEORIES: CODING THE VISUAL Multisemiosis and Context-Based Register Typology: Registerial Variation in The Complementarity of Semiotic Systems; C.M.I.M.Matthiessen Developing Multimodal Texture; M.Thomas Metonymy in Visual and Audiovisual Discourse; C.Forceville What Makes us Laugh? Verbo-Visual Humour in Newspaper Cartoons; E.El Refaie Citizenship and Semiotics: Towards A Multimodal Analysis of Representations of The Relationship between The State and The Citizen; G.Pagani PART II: CHILDREN'S NARRATIVES AND MULTISEMIOTICS On Interaction of Image and Verbal Text in A Picture Book. A Multimodal and Systemic Functional Study; A.J.M.Guijarro & M.J.P.Sanz The Text-Iimage Matching: One Story, Two Textualizations; M.C.Astorga PART III: TEXT AND VISUAL INTERACTION IN ADVERTISING AND MARKETING Sequential Visual Discourse Frames; K.O'Halloran & V.Lim Fei A Systemic Functional Framework for The Analysis of Corporate Television Advertisements; S.Tan Multisemiotic Marketing and Advertising: Globalization versus Localization and the Media; A.Hopearuoho & E.Ventola PART IV: MULTISEMIOTICS IN ENACTED ROLES AND VIRTUAL IDENTITIES Taking The Viewer intoThe Field: Interaction between Visual and Verbal Representation in A Television Earth Sciences Documentary; A.Love Developing The Metafunctional Framework for Analyzing Multimodal Hypertextual Identity Construction; A.Maiorani PART V: INTEGRATING TEXT, VISUAL AND SPACE MULTIMODALLY From Musing to A/musing: Semogenesis and Western Museums; M.Stenglin Floods and Fidget Wheels: A Comparative Systemic Functional Analysis of Slessor's 'Five Bells' and Olsen's 'Salute to Five Bells'; K.Tuckwell Index