French for Management and Business

Aimed at those who wish to gain sufficient proficiency in French in order to carry on business, this book attempts to equip students with a text which will consolidate their basic language skills while establishing the intellectual foundation for advanced language work.

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With the accent clearly placed on the acquisition and development of the language skills needed by today's executives - rapid comprehension, clear analysis, effective oral and written communication - this lively and stimulating course uses realistic exercise situations and authentic source materials to explore and exploit such topics as l'etude de march, les relations humaines, la bureautique, le march unique, la grande distribution, les industries de futur...