Intercultural Communication for Global Business
Routledge (Verlag)
978-1-138-93284-5 (ISBN)
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Grounded in the Cultural Intelligence Model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers:
• Understand intercultural communication processes.
• Improve self-awareness and communication in intercultural settings.
• Expand skills in identifying, analyzing, and solving intercultural communication challenges at work.
• Evaluate whether one’s communication has been effective.
Richly illustrated with examples, activities, real-world applications, and recent case studies that make the content come alive, Intercultural Communication for Global Business is an ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.
Elizabeth A. Tuleja is an Associate Professor of Management at the University of Notre Dame, USA. She teaches intercultural communication and global leadership to BBA, MBA, and executive MBA students.
Culture in Business Contexts
Case 1: Wal-Mart in Germany: Corporate Formula Does Not Fit the German Culture
Cultural Competence for Leaders
Case 2: Appropriating the Samoan Culture: Another Nike Cultural Faux Pas
Culture and Identity
Case 3: Cheerios Commercial: 30 Seconds that Exceeds: 30 Days of Controversy
Cultural Frameworks and Foundations
Case 4: Best Buy: Is China Ready for the Big Box?
Culture and Context: Communication
Case 5: Target Corporation and the "Urine Sandal"
Culture and World View
Case 6: Nike, Inc.: Air Bakin’ Blunder and The Council on American-Islamic Relations
Culture, Cognition, and Reasoning
Case 7: Groupon: Advertising at Super Bowl XLV (45)
Culture and Leadership
Case 8: Brew Time: Starbucks in the Indian Market
| Erscheinungsdatum | 13.03.2017 |
|---|---|
| Zusatzinfo | 28 Line drawings, color; 32 Halftones, color; 9 Tables, color; 60 Illustrations, color |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 567 g |
| Themenwelt | Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen |
| Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-138-93284-1 / 1138932841 |
| ISBN-13 | 978-1-138-93284-5 / 9781138932845 |
| Zustand | Neuware |
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