Business Essentials plus MyBizLab with Pearson eText, Global Edition - Ronald Ebert, Ricky Griffin

Business Essentials plus MyBizLab with Pearson eText, Global Edition

Media-Kombination
2016 | 11th edition
Pearson Education Limited
978-1-292-15235-6 (ISBN)
94,95 inkl. MwSt
  • Titel ist leider vergriffen;
    keine Neuauflage
  • Artikel merken
For Introduction to Business courses. This package includes MyBizLab(R). Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today. The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today. This package includes MyBizLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyBizLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID.
Instructors, contact your Pearson representative for more information.

Part 1: The Contemporary Business World

1. The U.S. Business Environment

2. Understanding Business Ethics and Social Responsibility

3. Entrepreneurship, New Ventures, and Business Ownership

4. Understanding the Global Context of Business

 

Part 2: Managing the Business

5. Managing the Business

6. Organizing the Business

7. Operations Management and Quality

 

Part 3: People in Organizations

8. Employee Behavior and Motivation

9. Leadership and Decision Making

10. Human Resource Management and Labor Relations

 

Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage

11. Marketing Processes and Consumer Behavior

12. Developing and Pricing Products

13. Distributing and Promoting Products

 

Part 5: Managing Information for Better Business Decisions

14. Information Technology (IT) for Business

15. The Role of Accountants and Accounting Information

 

Part 6: The Financial System and Issues in Financial Management

16. Understanding Money and the Role of Banking

17. Managing Business Finances

 

Appendices

Appendix I: Risk Management

Appendix II: The Legal Context of Business

Appendix III: Managing Your Personal Finances

Appendix IV: Unions and Labor Management

Glossary

Index

 

 

Erscheint lt. Verlag 13.6.2016
Verlagsort Harlow
Sprache englisch
Maße 215 x 275 mm
Gewicht 1369 g
Themenwelt Schulbuch / Wörterbuch
Wirtschaft Betriebswirtschaft / Management Allgemeines / Lexika
ISBN-10 1-292-15235-4 / 1292152354
ISBN-13 978-1-292-15235-6 / 9781292152356
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich