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Better Business with MyBizLab, Global Edition

Media-Kombination
2015 | 4th edition
Pearson Education Limited
978-1-292-09966-8 (ISBN)
81,90 inkl. MwSt
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For introduction to business courses.

This package includes MyBizLab (R).



A better way to learn business.

Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.


This package includes MyBizLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.



MyBizLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

PART 1: Looking at the Business Environment

CHAPTER 1. Business Basics

CHAPTER 2. Economics and Banking

CHAPTER 3. Ethics in Business

CHAPTER 4. Business in a Global Economy

MINI CHAPTER 1. Business Law



PART 2: Starting and Structuring a Business

CHAPTER 5. Small Business and the Entrepreneur

CHAPTER 6. Forms of Business Ownership

MINI CHAPTER 2. Constructing an Effective Business Plan



PART 3: Managing a Business and Employees

CHAPTER 7. Business Management and Organization

CHAPTER 8. Motivation, Leadership, and Teamwork

CHAPTER 9. Human Resource Management

CHAPTER 10. Online Business and Technology

CHAPTER 11. Production, Operations, and the Supply Chain

MINI CHAPTER 3. Business Communications



PART 4: Principles of Marketing

CHAPTER 12. Marketing and Consumer Behavior

CHAPTER 13. Product Development and Pricing Strategies

CHAPTER 14. Promotion and Distribution

MINI CHAPTER 4. Finding a Job



PART 5: Principles of Finance

CHAPTER 15. Financing and Tracking Business Operations

CHAPTER 16. Investment Opportunities in the Securities Market

MINI CHAPTER 5. Personal Finance



Appendix

Reference Notes

Glindex

Answer Key

Erscheint lt. Verlag 20.8.2015
Verlagsort Harlow
Sprache englisch
Maße 215 x 267 mm
Gewicht 1260 g
Themenwelt Schulbuch / Wörterbuch
Wirtschaft Betriebswirtschaft / Management Allgemeines / Lexika
ISBN-10 1-292-09966-6 / 1292099666
ISBN-13 978-1-292-09966-8 / 9781292099668
Zustand Neuware
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