Better Business, Global Edition
Pearson Education Limited (Verlag)
978-1-292-09953-8 (ISBN)
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A better way to learn business.
Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.
MyBizLab (R) is not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
PART 1: Looking at the Business Environment
CHAPTER 1. Business Basics
CHAPTER 2. Economics and Banking
CHAPTER 3. Ethics in Business
CHAPTER 4. Business in a Global Economy
MINI CHAPTER 1. Business Law
PART 2: Starting and Structuring a Business
CHAPTER 5. Small Business and the Entrepreneur
CHAPTER 6. Forms of Business Ownership
MINI CHAPTER 2. Constructing an Effective Business Plan
PART 3: Managing a Business and Employees
CHAPTER 7. Business Management and Organization
CHAPTER 8. Motivation, Leadership, and Teamwork
CHAPTER 9. Human Resource Management
CHAPTER 10. Online Business and Technology
CHAPTER 11. Production, Operations, and the Supply Chain
MINI CHAPTER 3. Business Communications
PART 4: Principles of Marketing
CHAPTER 12. Marketing and Consumer Behavior
CHAPTER 13. Product Development and Pricing Strategies
CHAPTER 14. Promotion and Distribution
MINI CHAPTER 4. Finding a Job
PART 5: Principles of Finance
CHAPTER 15. Financing and Tracking Business Operations
CHAPTER 16. Investment Opportunities in the Securities Market
MINI CHAPTER 5. Personal Finance
Appendix
Reference Notes
Glindex
Answer Key
| Verlagsort | Harlow |
|---|---|
| Sprache | englisch |
| Maße | 214 x 276 mm |
| Gewicht | 1178 g |
| Themenwelt | Schulbuch / Wörterbuch |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 1-292-09953-4 / 1292099534 |
| ISBN-13 | 978-1-292-09953-8 / 9781292099538 |
| Zustand | Neuware |
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