Corporate Reputation -

Corporate Reputation

Media-Kombination
1898 Seiten
2015
Routledge
978-0-415-74066-1 (ISBN)
1.519,95 inkl. MwSt
This new 4-volume collection will include the seminal literature in corporate reputation, both foundational articles and state of the art research. The collection will bring together the distinctive perspectives of prominent scholars from a variety of disciplines – including organizational behaviour, organizational theory, strategic management, marketing, finance, economics, political science, and sociology – in an effort to bring some order to this broad topic, as well as focus and guide future research and debates.

Volume 1: Understanding Corporate Reputation

Volume 2: Measuring Corporate Reputation

Volume 3: Building, Maintaining and Repairing Corporate Reputation

Volume 4: Competing based on Reputation

Reihe/Serie Critical Perspectives on Business and Management
Zusatzinfo 311 Tables, black and white
Verlagsort London
Sprache englisch
Maße 156 x 234 mm
Gewicht 3492 g
Themenwelt Schulbuch / Wörterbuch Lexikon / Chroniken
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-415-74066-5 / 0415740665
ISBN-13 978-0-415-74066-1 / 9780415740661
Zustand Neuware
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