Cambridge IGCSE Business Studies 4th edition

Karen Borrington teaches at Ecclestone School, Derbyshire and is an experienced examiner for the University of Cambridge International Examinations Peter Stimpson teaches at Hurtwood House School, Surrey and is an experienced examiner for the University of Cambridge International Examinations

Introduction Section 1 Understanding business activity 1 Business activity 2 Classification of businesses 3 Enterprise, business growth and size 4 Types of business organisation 5 Business objectives and stakeholder objectives Case study (Paper 2 style) Section 2 People in business 6 Motivating workers 7 Organisation and management 8 Recruitment, selection and training of employees 9 Internal and external communication Case study (Paper 2 style) Section 3 Marketing 10 Marketing, competition and the customer 11 Market research 12 The marketing mix: product 13 The marketing mix: price 14 The marketing mix: promotion and technology 15 The marketing mix: place 16 Marketing strategy Case study (Paper 2 style) Section 4 Operation management 17 Production of goods and services 18 Costs, scale of production and break-even analysis 19 Achieving quality production 20 Location decisions Case study (Paper 2 style) Section 5 Financial information and decisions 21 Business finance: needs and sources 22 Cash-flow forecasting and working capital 23 Income statements 24 Balance sheets 25 Analysis of accounts Case study (Paper 2 style) Section 6 External influences on business acitivy 26 Government economic objectives and policies 27 Environmental and ethical issues 28 Business and the international economy Case study (Paper 2 style) Index