Business
Prentice Hall
978-0-13-303400-4 (ISBN)
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--Business: A Practical Introduction provides the best information that appeals to a wide range of interest, including 11 areas of interest that's important to readers like you—and the future companies you may be working for.
Part 1: Today’s Business Environment
Chapter 1: Starting Out
Chapter 2: Ethics & Social Responsibility
Chapter 3: Economics
Chapter 4: Globalization
Part 2: Starting & Growing a Successful Business
Chapter 5: Forms of Ownership
Chapter 6: The Entrepreneurial Spirit
Part 3: Management: Achieving Superior Results in the Workplace
Chapter 7: Management & Leadership
Chapter 8: The Effective Organization
Chapter 9: Operations Management
Chapter 10: Motivating Employees
Chapter 11: Human Resource Management
Part 4: Marketing
Chapter 12: Marketing
Chapter 13: Product & Pricing Strategies
Chapter 14: Distribution & Promotion Strategies
Part 5: Financial Resources
Chapter 15: Accounting & Finance
Chapter 16: Financial Management
Chapter 17: Securities Markets
Erscheint lt. Verlag | 24.9.2014 |
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Verlagsort | Upper Saddle River |
Sprache | englisch |
Themenwelt | Schulbuch / Wörterbuch |
Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika | |
ISBN-10 | 0-13-303400-3 / 0133034003 |
ISBN-13 | 978-0-13-303400-4 / 9780133034004 |
Zustand | Neuware |
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