The Language Factor in International Business

Priscilla Heynderickx is Assistant Professor at the Department of Applied Language Studies at Lessius Antwerp. Sylvain Dieltjens is Assistant Professor at the Department of Applied Language Studies at Lessius Antwerp. Geert Jacobs is Associate Professor at the Department of Linguistics at Ghent University. Paul Gillaerts is Professor at the Department of Applied Language Studies at Lessius Antwerp. Elizabeth de Groot is Assistant Professor in the Department of Business Communication Studies at Radboud University Nijmegen.

Contents: Priscilla Heynderickx/Sylvain Dieltjens/Geert Jacobs/Paul Gillaerts/Elizabeth de Groot: The Language Factor in International Business: New Perspectives on Research, Teaching and Practice - Brigitte Planken: The Changing Landscape of Business Communication: Developments and Directions in Research - Giuliana Garzone: Text Genres and Text Types in Business Communication: Theoretical Issues and Pedagogical Applications - Jo Mackiewicz: Strategies for Connecting Research Findings to Business Practice - Judith Ainsworth: The Competitive Advantage of Learning Languages for Specific Business Purposes - Carmela Briguglio: Promoting the Development of Intercultural Communication Skills for Multinational Work Settings - Jolanta Aritz/Robyn C. Walker: The Effects of Leadership Style on Intercultural Group Communication in Decision-Making Meetings - Jantien van Berkel/Marinel Gerritsen: Patient Information Leaflets in Flanders and the Netherlands: Unnecessary Differences? - Andreu van Hooft/Tuyet P. Truong: Language Choice and Persuasiveness: The Effects of the Use of English in Product Advertisements in Hong Kong - Gilian Neessen/Jos Hornikx: The Effect of Communication Modality on the Persuasiveness of Hedges and Pledges in Advertising Claims - Paola Catenaccio: The 'Value-Orientation' of Business Discourse: The Role of Corporate Social Responsibility in Business Communication: A Case Study - Donatella Malavasi: 'The Necessary Balance between Sustainability and Economic Success': An Analysis of Fiat's and Toyota's Corporate Social Responsibility Reports - Diane Goossens/Sylvie De Cock: Around Numbers: Combinations of Approximators and Numbers in Business News Reporting and in Academic Business English - Paul Sambre: Blurring Boundaries of the EU (Nano)Future in Italian: Cognitive Grammar as Discourse Analysis.