IGCSE Business Studies
Seiten
1999
John Murray (Verlag)
978-0-7195-7223-4 (ISBN)
John Murray (Verlag)
978-0-7195-7223-4 (ISBN)
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A core business studies text covering all components of the IGCSE syllabus. The text assumes no prior familiarity with the subject. Examples from relevant business situations are used to illustrate concepts, with diagrammatic summaries of information for easy learning and revision. Guided practice to typical exam questions is provided.
A core business studies text covering all the components of the IGCSE syllabus. The text assumes no prior familiarity with the subject. Examples from carefully selected, relevant business situations are used to illustrate concepts and theories. Study skills and examination technique are supported by common-sense advice from the examiners, and there are guided opportunities to practise typical examination questions.
A core business studies text covering all the components of the IGCSE syllabus. The text assumes no prior familiarity with the subject. Examples from carefully selected, relevant business situations are used to illustrate concepts and theories. Study skills and examination technique are supported by common-sense advice from the examiners, and there are guided opportunities to practise typical examination questions.
The purpose of business activity; private and public sectors; government impact of business; forms of business organization; business costs and revenue; business accounting; cash flow planning; financing business activity; organizational structure; managing a business; communication within business; why work?; motivation recruitment; training; employee and employer associations; role of the market; market research; presenting data; the marketing mix; product and packaging; price; promotion; place/distribution; location of industry; international factors.
| Erscheint lt. Verlag | 23.6.1999 |
|---|---|
| Zusatzinfo | line illustrations |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 195 x 259 mm |
| Gewicht | 891 g |
| Themenwelt | Schulbuch / Wörterbuch |
| ISBN-10 | 0-7195-7223-1 / 0719572231 |
| ISBN-13 | 978-0-7195-7223-4 / 9780719572234 |
| Zustand | Neuware |
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