Transforming McLuhan

Paul Grosswiler is the author of The Method is the Message: Rethinking McLuhan Through Critical Theory (1998), as well as 30 articles and book chapters. He teaches in the department of communication and journalism at the University of Maine.

Contents: Paul Grosswiler: Acknowledgments – Paul Grosswiler: Introduction: Transforming McLuhan – Gary Genosko: Coping with the McLuhans: The Passively Active Receiver in Communication Theory and Cultural Studies – Nick Stevenson: Marshall McLuhan and Media and Cultural Studies – Glenn Willmott: Waking Up to the Call Girl – Lance Strate: Studying Media as Media: McLuhan and the Media Ecology Approach – Donna Flayhan: Radical or Reactionary? A Closer Look at Critical Theory, Media Ecology and Marxisms – Paul Grosswiler: McLuhan and Marxisms Past and Present – Richard Cavell: Specters of McLuhan: Derrida, Media, and Materiality – Patrick Brantlinger: McLuhan, Crash Theory, and the Invasion of the Nanobots – Douglas Kellner: Reflections on Modernity and Postmodernity in McLuhan and Baudrillard – Bob Hanke: McLuhan, Virilio and Speed.