Staging to Sell - Barb Schwarz

Staging to Sell

The Secret to Selling Homes in a Down Market

(Autor)

Buch | Softcover
288 Seiten
2009
John Wiley & Sons Inc (Verlag)
978-0-470-44712-3 (ISBN)
18,30 inkl. MwSt
Home staging strategies needed to succeed in a down market In this weakened housing market, everyone involved in the home selling process must try harder than ever. In order to sell homes at top dollar, houses must be "prepared for sales. " That's where staging comes in. The real estate mantra is no longer location, location, location.
Home staging strategies needed to succeed in a down market Whether a buyer, seller, or real estate agent, the home selling and purchasing process is fraught with potholes that can usually be overcome. But in this weakened housing market, everyone involved in the selling process must increase their efforts. In order to sell homes at top dollar, houses must be "prepared for sales." That’s where Staging comes in. The real estate mantra is no longer location, location, location. It is now Staging, Staging, Staging! It’s all about presentation. In Staging to Sell, Barb Schwarz, The Creator of Home Staging®, offers her winning tactics, secrets, and strategies for selling a home at top dollar during these challenging times. In addition to offering specific tips on how to Stage a home, Schwarz, a sought-after speaker and Real Estate broker who has Staged and sold over 5,000 homes, provides readers, sellers, Realtors® and Stagers, with useful advice on correctly pricing properties, marketing properties so that they sell, addressing objections early on, having the seller handle the Staging before the house is viewed, and much more. Written with today’s turbulent real estate market in mind, Staging to Sell contains the information readers need to get their homes Sold in the market quickly for top dollar.

BARB SCHWARZ is known as The Creator of Home Staging®, which has become increasingly important as the housing market has suffered declines over the past few years. She writes frequently on real estate and Staging and contributes articles to a variety of publications on real estate topics. Schwarz has appeared on numerous national television programs and is regularly a keynote speaker at the National Association of REALTORS®' National Conference. Barb has been featured on ABC's 20/20, NBC's Today show, CBS Evening News, PBS, Fox News, and numerous magazines and newspapers. She is also the author of the Wiley titles Home Staging: The Winning Way to Sell Your House for More Money and NBC's Building a Successful Home Staging Business.

Preface ix

Acknowledgments xvii

CHAPTER 1 Get Set, Go! 1

CHAPTER 2 The Let-Me-Tell-You-How-I-Work Approach 11

CHAPTER 3 Step 1: Meeting Together the First Time 25

CHAPTER 4 The Career Book: The Key to Your Credibility 39

CHAPTER 5 Prospecting and Uses of the Career Book 55

CHAPTER 6 Step 2: The Exclusive Detailed Report 71

CHAPTER 7 The Marketing Portfolio 83

CHAPTER 8 Recipe for a Sale: Pricing the Property Right 105

CHAPTER 9 The Pricing-Your-Home Triangle 117

CHAPTER 10 Staging the Property: The Outside Story 131

CHAPTER 11 Staging the Property: The Inside Story 147

CHAPTER 12 Staging Completion 195

CHAPTER 13 Stage Your Life and Work, Too! 205

CHAPTER 14 Your Journey Toward Success 213

CHAPTER 15 The S Factor: Staging Success Stories from ASPs and Their Sellers in the Field 221

Appendix: Barb’s Real Estate Words and Tools That Will 249

Work for You!

A Brief History of Staging and the Stage Trademark 261

Index 265

Erscheint lt. Verlag 16.6.2009
Zusatzinfo Photos: 42 B&W, 0 Color
Verlagsort New York
Sprache englisch
Maße 191 x 234 mm
Gewicht 454 g
Einbandart Paperback
Themenwelt Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Immobilien / Grunderwerb
Wirtschaft Betriebswirtschaft / Management
ISBN-10 0-470-44712-5 / 0470447125
ISBN-13 978-0-470-44712-3 / 9780470447123
Zustand Neuware
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