Aveda Rituals

Founded in 1978, Aveda is a leading name in eco-chic health and beauty. In this text, the founder of Aveda sets out the principles of achieving mind/body beauty.

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What's healthy is what's beautiful.' Horst Rechelbacher. Founded in 1978, the Aveda company is one of the hottest properties in today's beauty world. Based on plant-derived products and with a proven ethos of environment and social responsibility, the company has over 2,000 'concept' salons around the world and many, many more outlets where its products are stocked. Fabulous quality and cutting-edge design are an equal part of Aveda's profile. Aveda Rituals is a practical guide to incorporating routines which will enhance both beauty and well-being, drawing on every-thing from meditation and ayurvedic principles to aromatherapy and instant make-up tips. From self-massage techniques to kick-start the day, through skin- and hair-care to withstand all weathers, to evening cleansing and relaxation ideas, it provides everyone with the means to look and feel fantastic, and enjoy a more positive lifestyle.