Plunkett's Sports Industry Almanac

Jack W. Plunkett is CEO and Publisher of Plunkett Research, Ltd., a Houston-based provider of market research and industry information in printed and electronic formats. Plunkett's client list includes 5,000 leading corporations, universities and government agencies worldwide. Plunkett's research products are distributed electronically through subscriptions to its website and around the globe by major booksellers and news distributors. Jack Plunkett's work has been widely covered by hundreds of magazines, newspapers and broadcast stations, including stories in USA Today and Inc. Magazine. Plunkett is frequently interviewed as an expert source by publications such as Newsweek, The Wall Street Journal. The New York Times and Investor's Business Daily, media outlets such as NPR's Marketplace, ABC, and CBS Marketwatch, as well as local and regional newspapers and national columnists.

PLUNKETT'SSPORTS INDUSTRYALMANAC 2009CONTENTSA Short Sports Industry Glossary iIntroduction 1How To Use This Book 3Chapter 1: Major Trends in the Sports Industry 71) Introduction to the Sports Industry 72) NFL: The Biggest Money in U.S. Sports 93) Revenue Sharing Boosts Major League Baseball 104) NBA Lacks Revenue Sharing/Announces NBA China 115) Canadian Hockey Teams Soar Thanks to the Weak U.S. Dollar 126) NASCAR Weathers Rising Costs 137) Lucrative Television Rights Bring in Big Bucks 138) World Soccer Faces Trouble Due to Lack of Parity/MLS Sees Modest Growth 149) NCAA Sports Are Big Business 1510) Golf Tournament Sponsorships Go for Big Bucks 1511) Fantasy Sports Take Off, Creating $500 Million in Revenues Online 1612) Equipment Manufacturers Scramble to Offer the Latest High-Tech Advantages 1613) Lacrosse May Be the Fastest-Growing Team Sport in America 1814) Sports Agents Become Indispensable 1815) New Platforms Revolutionize Electronic Games 1916) A"CellA" Chip Technology Sizzles in PS3 2117) Bowling Looms Large/The Least Expensive Sports and Recreation Activities Draw the MostParticipants 2218) Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports andActivity-Based Travel 2219) Athletic Footwear Draws Big Names from Athletes to Designers 2220) The Vast Majority of Shoes Sold in the U.S. Are Now Made in China 2321) Exercise Apparel Sales Boom 2322) Nanotechnology Has a Growing Role in Sports Equipment 2423) High-Tech, Nanotech and Smart Fabrics Proliferate 24Chapter 2: Sports Industry Statistics 26Sports Industry Overview 27Selected U.S. Sports Industry Revenues: 1999-2006 28Sports Industry Expenses & Sources of Revenue, U.S.: 2004-2006 29U.S. Spectator Sports, Performing Arts & Related Industries, Breakdown of Expenses: 2004-2006 30Wholesale Value of Annual Manufacturers' Shipments of Sporting Goods, U.S.: 2006-2007 31Estimated Annual Sporting Goods Stores Retail Sales, Inventories & Purchases: 1998-2006 35Exports of Sporting & Athletic Equipment, U.S.: 2001-2007 36Imports of Sporting & Athletic Equipment, U.S.: 2001-2007 37Overview of the Media Contracts of the Four Big Sports 38Sports Participation Trends, U.S.: 2000-2007 39Sports Industry Employment by Business Type, U.S.: 2002-2007 42Chapter 3: Important Sports Industry Contacts 43Addresses, Telephone Numbers and Internet SitesChapter 4: THE SPORTS 350:Who They Are and How They Were Chosen 66Industry List, With Codes 67Index of Rankings Within Industry Groups 69Alphabetical Index 78Index of Headquarters Location by U.S. State 81Index of Non-U.S. Headquarters Location by Country 85Index by Regions of the U.S. Where the Firms Have Locations 86Index by Firms with Operations Outside the U.S. 92Individual Profiles on each of THE SPORTS 350 94Additional IndexesIndex of Hot Spots for Advancement for Women/Minorities 460Index of Subsidiaries, Brand Names and Selected Affiliations 462