New Media and Public Relations

Contents: Sandra C. Duhé: Editor’s Note – Katie Delahaye Paine: Introduction – Bey-Ling Sha: Dimensions of Public Relations: Moving beyond Traditional Public Relations Models – Zoraida R. Cozier/Diane F. Witmer: A Structurationist Approach to the Life Cycle of Internet Publics and Public Participation – Jennifer L. Bartlett: From Personal and Interpersonal Influence to Impersonal Influence: A Role for Media and Legitimacy in Relationship Management – Sandra C. Duhé: Public Relations and Complexity Thinking in the Age of Transparency – Damion Waymer: Minority Opinions Go Public: Implications for Online Issues Management and the Spiral of Silence – Vincent Hazleton/Jill Harrison-Rexrode/William R. Kennan: New Technologies in the Formation of Personal and Public Relations: Social Capital and Social Media – Kathleen M. Long/Peter W. Galarneau, Jr./Jeffrey R. Carlson/Erin C. Bryan: The Untamed Blog: Public Relations Asset or Liability – Marcia Watson Distaso/Marcus Messner/Don W. Stacks: The Wiki Factor: A Study of Reputation Management – Idil Cakim: Digital Public Relations: Online Reputation Management – Debra A. Worley: Relationship Building in an Internet Age: How Organizations Use Web Sites to Communicate Ethics, Image, and Social Responsibility – Mihaela Vorvoreanu: The Public Relations Web Site Experience: Online Relationship Management – W. Timothy Coombs/Sherry J. Holladay: Consumer Empowerment through the Web: How Internet Contagions Can Increase Stakeholder Power – Sarah Bonewits Feldner/Rebecca J. Meisenbach: Saving Disney: Activating Publics through the Internet – Mohan J. Dutta/Mahuya Pal: The Internet as a Site of Resistance: The Case of the Narmada Bachao Andolan – Romy Fröhlich/Jeffrey Wimmer: The Determination of the Success of Organizational Relationship Management through Network Structure: The Attac Case – Maria De Fátima Oliveira: Creating a Dream, Changing Reality: A Brazilian Web Site as a Public Relations Tool for Social Change – Mahmoud Eid: Engendering the Arabic Internet: Modern Challenges in the Information Society – Cassandra Imfeld/Glenn W. Scott/Glen Feighery: Fraud Talk: How Banks Use Online Efforts to Fight Phising – Calin Gurau: Public Relations Meets Marketing Online: An Exploratory Study of Biotech Small- to Medium-Sized Enterprises – Richard D. Waters: Building the Nonprofit Organization-Donor Relationship Online: The Increasing Importance of E-philanthropy – Jordi Xifra: Building Relationships through Interactivity: A Cocreational Model for Museum Public Relations – Ric Jensen: Going Green: Using Computer-Mediated Public Relations to Communicate Environmental Causes – Nete Nørgaard Kristensen: Internet-Mediated Public Relations and the News Media: The Importance of the Internet in Danish Public Relations Practice – Brigitta R. Brunner/Mary Helen Brown: Web Sights: Images of Diversity on College and University Home Pages – Denise Bortree: Relationship Management and Online Communication with Children – Kenneth A. Lachlan/Patric R. Spence: Hazards, Outrage, and Affected Publics: Crisis Communication in the Internet Age – Juliann C. Scholl/Amy N. Heuman/Bolanle A. Olaniran/David E. Williams: Communicating during Terrorist Threats and Acts through Crisis Communication Centers – Barbara S. Gainey: Crisis Communication Evolves in Response to New Public Engagement Constructs in Educational Settings and Beyond – Melissa K. Gibson Hancox/Anthony C. Peyronel: Balancing Traditional Channels of Public Relations with New Media Technologies in Crisis Communication: The Case of a Catholic College – Liese L. Hutchison: The American Red Cross and Media Use during Hurricane