The Nikon Camera in America, 1946-1953 - Michael Wescott Loder

The Nikon Camera in America, 1946-1953

Buch | Softcover
227 Seiten
2008
McFarland & Co Inc (Verlag)
978-0-7864-3221-9 (ISBN)
27,40 inkl. MwSt
Examines the roles that American businesses and photojournalists played in the overseas marketing of the Japanese - built Nikon camera between 1946 and 1951. This work details the roles of Overseas Finance leaders Hans Liholm and Adolph Gasser in providing marketing and technical guidance to Nikon in the company's formative years.
This work examines the roles that American businesses and photojournalists played in the early overseas marketing of the Japanese-built Nikon camera and its Nikkor optics between 1946 and 1951. Particular attention is paid to the San Francisco-based Overseas Finance and Trading Company, which was the major U.S. importer of Nikon products between 1949 and 1953. The work also details the roles of Overseas Finance leaders Hans Liholm and Adolph Gasser in providing marketing and technical guidance to Nikon in the company's formative years.

Michael Wescott Loder was the campus librarian at Ciletti Memorial Library, Schuylkill Campus, Pennsylvania State University for twenty-five years. He is retired and lives in Kutztown, Pennsylvania.

Table of Contents



Acknowledgments     

Foreword by Robert J. Rotoloni     

Preface     

Introduction: A Meeting in San Francisco     




1. Background: Nippon Kogaku’s History to September 1945     

2. The Genesis of the Nikon: A Company in Search of a Product     

3. Creating an Overseas Market     

4. The “Discovery” of the Nikkor (and What Immediately Followed)     

5. 1951 to 1953: OFITRA’s Success and Ultimate Failure     



Epilogue—From the Nikon S to the Nikon F and Beyond     

Appendix I. Transcription and Analysis of Nikon and Nikkor Production, August 1948–April 1951     

Appendix II. The Fate of Nippon Kogaku’s Factories     

Appendix III. The Contractual Agreement Between Nippon Kogaku and the Overseas Finance and Trading Company, April 26, 1950     

Appendix IV. Changes to the First Model Nikons, 1947–1954     

Chapter Notes     

Bibliography     

Index     

Erscheint lt. Verlag 30.4.2008
Zusatzinfo 106 photos, appendices, notes, bibliography, index
Verlagsort Jefferson, NC
Sprache englisch
Maße 178 x 254 mm
Gewicht 399 g
Themenwelt Kunst / Musik / Theater Fotokunst
Sachbuch/Ratgeber Freizeit / Hobby Fotografieren / Filmen
Technik
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 0-7864-3221-7 / 0786432217
ISBN-13 978-0-7864-3221-9 / 9780786432219
Zustand Neuware
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