Starting Something Big

How GE Got into the Jet Engine Business; Business Jets; The Years of the Cold War; Back in the Commercial Engine Business; Airbus and the Birth of Revenue-Sharing Strategy; Engines for the Boeing 747; The Big Twins Reshape Competition; Military Market Share; Competition as a Factor in the Military Market; License Agreements and Offset Programmes; Foreign Corrupt Practices Act; The Gap in Everyone's Commerical Line; But Will it Sell?; The Japan Factor; Advanced Technology Programmes; Developing the Chinese Market; Developing the Russian Market; Product Planning and Partnership; Mixing Oil and Water; The New German Engine; Service as a Separate Business; The Death of Douglas; The Cyclical Airline Industry; Lessons for the Investor; Are There any Losses for the Russians?; The Bottom Line.