Aries Arise Archive

The definitive visual record of Aries---the boundary pushing London-based streetwear label with a cult following composed of skaters, counter-culture obsessives, and the effortless cool girl.

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Formed in 2009 by Sofia Prantera and Fergus Purcell, London-based and Italian-designed label, Aries has cemented itself as a permanent fixture on the streetwear scene. Consistently turned to as a purveyor of UK-style cool, the clothes are marked by a certain bookish meets street sensibility, garnering it a cult following. The brand has always leaned into an insightful use of graphics, the Aries logo and No Problemo are instantly recognizable and donned by fashionable Gen-Zers, skaters, artists, and tastemakers across the globe. Aries continues to have its finger on the pulse, interacting with an untouchable group of creatives: David Sims, Joshua Gordon, and Mia Khalifa and behemoth brands: Clarks, Crocs, New Balance, while infusing everything they touch with a mixture of expertly curated underground reference points and undeniably fresh energy. This tome, sitting at just under 400 pages, collects the brand s collaborations, photographs, graphics, community, and clothing from the last decade in a way that only Aries can. Insightfully designed by Johnny Lu, creative director of i-D magazine, the book is beautifully printed Munken paper and packed with Aries-isms throughout. A daring visual feast, this volume is a one way ticket to Planet Aries and an essential for any lover of streetwear and its counterparts.