The Art of Bookmaking

Why do you try and beat the bookmaker, without knowing the basics of the business? The bookmaker offers punters prices based on his/her expertise, luring you to invest in a betting scenario from your amateur viewpoint. Yes, you have an opinion and might have even researched previous results and form guides from time to time, but unless...

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Why do you try and beat the bookmaker, without knowing the basics of the business? The bookmaker offers punters prices based on his/her expertise, luring you to invest in a betting scenario from your amateur viewpoint. Yes, you have an opinion and might have even researched previous results and form guides from time to time, but unless you approach betting from a professional viewpoint, you will continue to lose money to the dreaded enemy.

The Art of Bookmaking explains how 'Turf Accountants' approach any potential betting scenario, and the (simple) mathematics that govern transactions. From a detailed look at 'percentages' through to frame betting in snooker, it shows you how to 'price up' any sporting event in the calendar. And it will show you how the Odds Compilers create prices for tournament betting (World Cup-US Open Golf Championship-Wimbledon etc), and inform you of the mistakes bookmakers have made down the years.

This publication will change the way you look at betting. You will be playing on a level playing field.....at last!