Wine Management and Marketing, Volume 2
ISTE Ltd and John Wiley & Sons Inc (Verlag)
978-1-78630-874-0 (ISBN)
- Noch nicht erschienen (ca. September 2024)
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Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.
Foued Cheriet is Full Professor of International Strategy and Marketing Applied to Wine at the Institut Agro Montpellier and a member of the Institute for Higher Education in Vine and Wine, France. Carole Maurel is Associate Professor at the University of Montpellier - Montpellier Management Institute and a member of the MRM laboratory and Labex Entreprendre, France. Paul Amadieu is Associate Professor at the University of Montpellier - Montpellier Management Institute and a member of the MRM laboratory and Labex Entreprendre, France. Hervé Hannin is Research Engineer at the Institut Agro Montpellier, Director of the Chaire d'entreprises Vigne et Vin, and Director of Development at the Institute for Higher Education in Vine and Wine, France.
Erscheint lt. Verlag | 15.9.2024 |
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Verlagsort | London |
Sprache | englisch |
Themenwelt | Sachbuch/Ratgeber ► Essen / Trinken |
ISBN-10 | 1-78630-874-6 / 1786308746 |
ISBN-13 | 978-1-78630-874-0 / 9781786308740 |
Zustand | Neuware |
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