Emotional First Aid Kit

Cards designed to help the user to work through emotional challenging situations.

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No matter how much we celebrate individualism and praise the unique, we are, at heart, deeply collective creatures committed to the idea of ‘being normal’. And yet almost all of us feel, in private, that we’re really quite odd, by which we mean : not like anyone else we know. But our picture of what is normal is in fact - very often - way out of line with what is actually true and widespread. Many thoughts, fears and desires that we might assume to be uniquely and disconcertingly strange - and that make us feel painfully ashamed - are in fact completely average.


These cards are a tool of self-assessment and reassurance. They ask us to compare ourselves with a range of statements, many of them dark, in order to find out just how weird (or not) we and our loved ones really are. They encourage us not to be ashamed of our uncomfortable thoughts and recognise the sheer normality of our madness, waywardness and alarm.





Emergencies Include:




‘I can’t sleep’
‘I’m in the wrong job’
‘I might be turning into an addict’
‘I’m so envious’