The Corporateneur Plan

Greg Rohl is a writer, speaker and consultant sharing the lessons learned from over 30 years successfully marketing luxury solutions in a commodity market. He is the founder of The Rohl Model, a learning and guidance service he shares with his brother Lou. Ken Rohl is a corporateneur whose 60-year business career is founded in Midwest roots, a liberal arts education, and strong family ties, and has included corporate management, building a family business, co-founding an omnichannel healthcare start-up, and nonprofit leadership positions with a local university and performing arts theater. Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. She founded research firm Unity Marketing in 1992 and is a principal in The American Marketing Group consultancy. She received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 and was named to Luxury Daily’s Luxury Women to Watch in 2013. She is a contributing columnist to The Robin Report and a senior contributor on Forbes.com. Prolific writer and blogger, she’s authored eleven books, including Meet the HENRYs: The Millennials that Matter Most to Luxury Brands and Shops That P.O.P.! 7 Steps To Extraordianry Retail Success. Pam holds a B.A. in English Literature from Pennsylvania State University and an M.L.S. from the University of Maryland.

Ken’s Acknowledgments
Pam’s Acknowledgments
Greg’s Acknowledgments
Starting Plan
Introduction

Part One
Ken’s Story
Chapter 1
Working Capital
Chapter 2
Getting In Gear
Chapter 3
Day One And Beyond

Part Two
Getting Down To Business
Chapter 4
Path Forward
Chapter 5
Big Picture First
Chapter 6
Make A Plan
Chapter 7
Managing Growth
Chapter 8
Mentor Leadership
Chapter 9
Marketing And Sales Intersect

Part Three
The Art And Science Of The Corporateneur
Chapter 10
Mapping Corporateneur Success
Chapter 11
The Organized Corporateneur
Chapter 12
The Intuitive Corporateneur
Chapter 13
The Process-Driven Corporateneur
Chapter 14
The Flexible Corporateneur
Chapter 15
The Strategic Corporateneur
Chapter 16
The Innovative Corporateneur
Chapter 17
The Disciplined Corporateneur
Chapter 18
The Humane Leader
Chapter 19
The Corporateneur Leader
Conclusion
Leaning Into Your Corporateneur Strengths

Bibliography
About The Authors