Esports in the Asia-Pacific

Filippo Gilardi is an Associate Professor in Creative Industries and Transmedia and currently the Head of the School of International Communications at the University of Nottingham Ningbo China and the Director of the Institute of Asia and Pacific Studies (IAPS) at the University of Nottingham’s China campus. He is also the chief editor of the Palgrave Series in Asia and Pacific Studies. His research interests focus on media convergence, copyright protection, the development of global digital platforms, and audience studies.Paul Martin is an Associate Professor in Digital Media and Communications in the School of International Communications at the University of Nottingham Ningbo China. He conducts research on computer games and computer game culture, focusing on three main areas: game cultures, games and meaning; and game studies as an academic field. He is a founder member of the Chinese Digital Games Research Association (CDiGRA) and currently serves as its president.

Chapter 1. Introduction (Filippo Gilardi and Paul Martin).- Part I. Esports development: institutions, industries, and players.- Chapter 2. Top-Down versus Bottom-Up: Esports Tensions in Australia and Singapore (Dr Mark R Johnson, Dr James Patrick Williams).- Chapter 3. Power Play – Regulatory Frameworks of Esports in Asia and Europe (Tanja Sihvonen, Peichi Chung, Veli-Matti Karhulahti).- Chapter 4. The Neutrality of Esports Federations through the Comparative Analysis of the Japanese and Swiss Examples (Tsubasa Shinohara).- Chapter 5. In the wake of digital games: A glance at the emergence of esports in Vietnam (Dr Phan Quang Anh).- Chapter 6. The role of the government in the growth of esports industry in Vietnam. (Dr Florian Lefebvre, Dr Pham Vu Thang).- Part II. Progamers and marketing agents: cultural and professional challenges.- Chapter 7. Regional Flows of Labour in Esports: Political, Cultural and Professional Challenges (Yelin Zhao, Hao Luo).- Chapter 8. ESports Dreamings : Pro-gamers and game players in South Korea (Eunkyoung Choi).- Chapter 9. Friend or Foe? Consumer stewards as marketing agents in e-sports (Yan Han Wang, Hélène de Burgh-Woodman, Dr Keri Spooner).- Part III. Esports audiences: platforms, marginalisation, and homophobia.- Chapter 10. The Role of Mobile Devices in Malaysian esports (Dr Kyle Moore).- Chapter 11. Constructing an authentic esports spectator through fans’ performances of Australianness (Dr David Cumming).- Chapter 12. Homophobia in Competitive Online Gaming (Angelo James F. Esperanzate).- Chapter 13. Conclusion (Dr Filippo Gilardi and Dr Paul Martin).